Frase vs Marketmuse

Not interested in the typical product comparison? Skip to “Why Frase

You’re probably  looking for a platform that can streamline your SEO content creation process–from content brief, to writing, to optimization. Both Marketmuse and Frase can serve this purpose.

Here are a few common reasons why SEO’s, agencies, and content teams choose  Frase over Marketmuse:

A more transparent approach to topic recommendations

Marketmuse and Frase use different approaches to recommend topics for SEO content optimization.

  • Marketmuse pulls content from thousands of pages for a given subject, and their topic model suggests 50 related topics. Marketmuse’s thesis is that you have to go beyond the top Google results to understand what topics are required to cover a subject comprehensively.
  • Frase deeply analyzes the top 20 search results for your target query, and automatically extracts the most relevant topics. Using SERP analysis as a stepping stone, Frase then recommends related topics and ideas to help you differentiate yourself against competition.

While Marketmuse’s topic model is a respectable approach, the reality is most content managers and SEOs are initially looking to perform competitor analysis. In other words, they want a snapshot of the topics mentioned across the SERP. This makes Frase’s approach a lot more transparent since the user can reference where the topics are exactly coming from.

Frase starts with SERP analysis, but we don’t stop there. We understand the importance of “information gain” and how Google wants the content creator to go the extra mile and incorporate more relevant topics beyond those mentioned by competitors. To this end, Frase allows you to explore related topics, and questions so you can make your content more comprehensive.

Save big time with Frase

While Marketmuse promotes a free plan, and an entry paid plan priced at $150/mo, be aware you will have to pay extra every time to generate a Content Brief or a First Draft. According to their website:

  • “Credits are used to order MarketMuse Content Briefs and First Drafts. Credits cost $25/each.”
  • “You can order First Drafts with MarketMuse credits. They cost 3 credits each (1 for the Content Brief and 2 for the content generation).”
  • This means you would pay $75 for each draft.

At Frase all functionality is baked into the subscription, without a credit system or usage limitation. 

Unlimited queries$115/mo$999/mo
Content brief featureSelf-service baked into all subscriptionsCredit-based. 1 Content brief costs 1 credit ($25)
AI Draft featureSelf-service baked into the optional add-on ($35/mo)Credit-based. One draft costs 2 credits ($50)

Frase offers a true AI writer with unlimited usage and limitless customization

AI is now good enough to truly add value to the writer by expanding content, rewriting paragraphs, summarizing information, and more.

While Marketmuse provides AI content generation as part of their First Draft offering, this capability is expensive and not nearly as flexible and customizable as the Frase AI Writer. You can gain unlimited access to the Frase AI Writer by purchasing the Add-on for only $35/mo. With Marketmuse, you would be spending $50 to generate on AI draft alone.

With the Frase AI Writer, you can:

A. Generate New Content

– Generate full drafts out of an outline

– Use templates to generate content in any format (blog intro, product descriptions, etc)

B. Rewrite Existing Content

– Rewrite your content or your competitors’ content

C. Expand on Existing Content

– Use the AI Writer to continue your train of thought or write your next paragraph for you

But it’s not just about features

Let’s be honest: product comparison pages like this are usually biased. When bloggers create them, they just favor the option with the best affiliate commissions. When vendors create them, their tool undoubtedly wins. Yet, people will still ask us: how’s Frase better than SurferSEO?

We believe customers not just buy features, but also buy brands they can trust and invest in long-term. So instead of trying of going too hard comparing both tools side-by-side, here are a few reasons as of why we believe you will love working with us:

Frase was founded in Boston back in 2016 when AI and NLP technologies were scarce and open-source libraries barely existed. We had no choice but to create our own technology.

Fast forward five years, AI and NLP are quickly becoming democratized. It is easier than ever to build a Frase competitor using third-party APIs. Yet, we believe owning our technology is one of Frase’s biggest competitive advantages.

While everyone uses Google and IBM Watson to do topic analysis, we developed our own Named Entity Recognition system. While everyone uses GPT-3 for content generation, we developed our own AI model. And the list goes on. 

Why does this matter to our customers? By developing our own technology, we can:

  • Provide more affordable prices: since we don’t pay third-party APIs, we have more flexibility around pricing.
  • Provide more custom features: we are able to continuously fine-tune our models and features to fit our customers’ needs. 
  • Be a more sustainable company: we are building to be the best company long-term, we don’t believe in technology shortcuts.

Marketers are increasingly using AI-powered content writers to speed up content creation, including long-form. However, AI-generated content usually lacks the breadth and depth that SEO-optimized content requires. For this reason, marketers end up having to combine AI writers with SEO optimization tools.

However, using SurferSEO in tandem with another AI copywriting tool is not ideal for obvious reasons:

  • You end up paying double in subscription fees
  • Your productivity suffers due to the back and forth

Frase is a unique solution because it aims to offer the best from both worlds: a robust combination of SEO optimization and AI writing. This translates into significant cost savings, and gains in productivity.

While we serve SEOs and analytical minds, we will always strive to build a tool to support the creative process. We don’t necessarily believe in the data-driven tactics behind “creating SEO content”, but rather in empowering marketers to become more creative and strategic.

And most of this creativity gets funneled through the Frase Editor. Instead of building complex dashboards and reports, Frase tries to centralize most functionality in a word processor. We like to think of Frase as a next-generation Microsoft Word – built for SEOs and marketers.

There are a lot of layers to a successful content marketing operation: the in-house marketing team, the agency, the freelance writers, etc. At Frase, we don’t want to only serve the larger teams and corporations, but we also aim to be accessible to the smaller stakeholders. Whether you are a Fortune 100 company, or a 1-person agency, we believe in self-service and flexible pricing.

In addition, we believe in the importance of unlimited. Most AI and SEO tools will not be able to provide customers with unlimited usage due to their reliance on third-party APIs. At Frase, our Team Plan provides unlimited usage at only $114/mo. This is a big deal for any customer who truly needs to scale content operations without breaking the bank.

And beyond all of that…the main reason you should consider Frase is because we take care of our customers:

G2: 143 reviews with 4.8 rating (source)

Capterra: 296 reviews with 4.8 rating (source)

Appsumo: the biggest launch in Appsumo’s history (source)

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