The way people search for information has changed. Today, the customer journey starts with a question — not a keyword — and consumers expect answers. This fundamental change in behavior is what drives everything we do.
In this Answer Economy, companies lose business every time they can’t deliver real-time answers to their customers. And questions come from many channels, such as search, chat, and voice.
Lack of a holistic Answer Strategy takes a big business toll – either because potential buyers can’t find what they are looking for, or because existing customers can’t solve problems on their own. Frase is here to fix that.