---
title: "Frase vs Semrush: AI Visibility That Monitors and Fixes"
description: "Compare Frase and Semrush for content, SEO, and AI search. Semrush reports where AI ignores you; Frase tracks it and fixes the content in one workflow."
canonical: https://www.frase.io/vs/semrush
---

# Frase vs Semrush

Semrush reports where AI ignores your content. Frase shows you — then fixes it.

Semrush monitors AI visibility. Frase closes the loop — research, write, optimize, monitor, and fix the content that wins citations, all in one workflow.

**Keep your crawler and rank tracker.** Frase replaces the content-and-citation work you're stitching together by hand — it reads from Google Search Console and publishes to your CMS.

## At a glance

### Frase

The platform that monitors your AI visibility and fixes the content behind it

- **Best for:** Content teams who want to track AI visibility and act on it — research, write, optimize for SEO and AI search, monitor citations, and fix decaying content in one workflow, with self-serve access
- **Key strengths:** Closed monitor-and-fix loop (detect AI gaps → diagnose → brief → fix → republish), AI visibility tracking with sentiment and competitor share-of-voice, AI Agent, dual SEO + GEO scoring, site-wide auditing, bot/crawler analytics
- **Starting price:** $49/month ($39/month annual) — AI visibility included at every tier, free trial
- **Unique:** Closed monitor-and-fix loop, real-time GEO scoring in the editor, Content Guard scheduled fixes for your approval, site-wide audit with cannibalization detection, MCP server

### Semrush

A broad SEO and advertising suite with an AI visibility toolkit bolted on for monitoring

- **Best for:** Teams whose main job is traditional SEO research and reporting, and who are willing to monitor AI visibility on a dashboard and do the content fixes by hand somewhere else
- **Key strengths:** Built for keyword and backlink research and rank tracking. For AI search it monitors and reports only — it does not write, optimize, or republish the content that earns citations
- **Starting price:** Self-serve SEO plans; standalone AI Visibility Toolkit at $99/month (monitor only, no free trial)
- **Unique:** AI visibility is a monitoring add-on, not an integrated fix loop; no real-time GEO scoring, no Content Guard, no republish-to-CMS; now part of Adobe

## Key differences

### 1. Frase fixes the content. Semrush only reports on it.

**Frase:** Tracks your AI visibility, then acts on it. Frase shows you where answer engines aren't citing you, diagnoses why, generates a brief, writes and optimizes in an editor with real-time SEO + GEO scoring, and publishes. As pages decay, Content Guard drafts the fix for your approval. Measurement leads straight to the published fix, in one platform.

**Semrush:** Its AI Visibility Toolkit hands you a report and a to-do list, then stops. It does not write, optimize, or republish anything. Every gap it flags becomes work you have to redo by hand in a separate tool.

### 2. Frase is one workflow. Semrush is a tab you switch to.

**Frase:** Research, writing, dual SEO + GEO optimization, AI visibility tracking, and remediation live in one workflow. An insight becomes a drafted fix you approve and publish, without re-keying the work or losing your brand context on the way.

**Semrush:** AI visibility is a bolt-on toolkit beside its older SEO tools. Acting on what it finds means leaving the dashboard, re-explaining your brand to another tool, and rebuilding the page from scratch somewhere else.

### 3. Frase is built for the job that wins AI citations.

**Frase:** Frase is built end to end for getting content cited by AI and ranked on Google: research, writing, dual SEO + GEO scoring, AI visibility tracking, and Content Guard fixes. That focus is why the whole loop closes in one place instead of leaking across a dozen tabs.

**Semrush:** Spreads itself across backlinks, ads, and technical crawls, with AI visibility added on late. For the specific job of getting cited by AI and keeping content fixed, that breadth means the answer-engine workflow is the part the suite was never designed around.

### 4. Frase writes the content. Semrush meters it.

**Frase:** Unlimited AI content generation in 70+ languages with built-in image generation, brand voice control, and content governance workflows. The editor shows real-time dual SEO + GEO scoring as you write, so creation and optimization happen in the same place, not two.

**Semrush:** Its writing assistant runs on credit-based limits, so the more you create, the more it costs. And it scores for traditional SEO, not for whether AI engines will actually cite the page.

### 5. Frase is independent and points at one job.

**Frase:** An independent platform with a roadmap centered on the create-monitor-fix loop for AI search. The whole product points at one outcome: getting your content cited and keeping it that way, with no competing priorities pulling the roadmap elsewhere.

**Semrush:** Now part of Adobe after its 2026 acquisition, with a roadmap spread across SEO, advertising, and a much larger company's priorities. AI visibility remains a monitoring module, not the integrated fix loop your content actually needs.

## Feature comparison

### AI Search Visibility

| Feature | Frase | Semrush |
| --- | --- | --- |
| AI engines tracked | Yes — ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more | Yes — ChatGPT, Google AI Mode/Overviews |
| Prompt tracking | Yes — Tracked prompts scale by plan | Yes — Daily prompt tracking |
| Sentiment analysis | Yes | Yes |
| Competitor AI share-of-voice | Yes | Yes |
| AI bot/crawler analytics | Yes — GPTBot, ClaudeBot, and more (Professional+) | No |
| AI visibility alerts | Yes — Slack + email | No |

### Content-to-Citation Workflow

| Feature | Frase | Semrush |
| --- | --- | --- |
| Detect AI visibility gaps | Yes | Yes |
| Diagnose why AI isn't citing you | Yes — Automated gap diagnosis | Yes — Reports gaps and issues |
| Generate content brief to fix gaps | Yes — Research-backed, one-click from insight | No |
| Fix content in integrated editor | Yes — With real-time SEO + GEO scoring | No — Monitoring and reporting only |
| Scheduled content fixes (Content Guard) | Yes — Scheduled scans detect decay and draft fixes for approval | No — Does not fix content |
| Republish to your CMS | Yes — WordPress, Webflow, Sanity, and more | No |
| Track improvement after fixing | Yes | Yes |

### Content Creation & Optimization

| Feature | Frase | Semrush |
| --- | --- | --- |
| AI content writing | Yes — Unlimited AI words, 70+ languages | Yes — AI Writing Assistant |
| Content editor with real-time scoring | Yes — Dual SEO + GEO score | Yes — SEO Writing Assistant |
| GEO optimization scoring | Yes — Real-time in the editor | No |
| AI Agent (natural language workflows) | Yes — Specialized content skills | No |
| Content briefs | Yes | Yes |
| AI image generation | Yes — Built-in, unlimited | No |
| Unlimited AI words | Yes | No — Credit-based limits |

### Site & SEO Analysis

| Feature | Frase | Semrush |
| --- | --- | --- |
| Keyword research | Yes | Yes |
| SERP analysis | Yes | Yes |
| Site-wide content audit | Yes — Bulk audit actions, cannibalization detection | Yes — Content Audit tool |
| Backlink analysis | Yes — Finds the link gaps worth winning, drafts the outreach | Yes — Backlink database |
| Rank tracking | No | Yes — Position tracking |
| Technical SEO audit | No | Yes — Full site crawl |

### Brand & Team Features

| Feature | Frase | Semrush |
| --- | --- | --- |
| Brand voice control | Yes — Train AI on your brand voice | No |
| Content governance | Yes — Approval workflows | No |
| Team collaboration | Yes — Up to 5 seats (Scale) | Yes — Varies by plan |

### Integrations & API

| Feature | Frase | Semrush |
| --- | --- | --- |
| Google Search Console | Yes | Yes |
| WordPress | Yes | Yes |
| Google Docs | Yes | Yes |
| REST API | Yes — Full content lifecycle endpoints | Yes |
| MCP Server (AI assistant integration) | Yes — Drive content workflows from any AI assistant | Yes |
| Webhook API | Yes | No |
| Chrome Extension | Yes | Yes |

### Pricing & Access

| Feature | Frase | Semrush |
| --- | --- | --- |
| AI visibility included in plans | Yes — Built in from the entry plan | Yes — Also sold as a $99/mo standalone toolkit |
| AI visibility fixes content | Yes — Monitor and fix in one workflow | No — Monitor only |
| Starting price | $49/mo — Full platform | Yes — Self-serve tiers |
| Free trial | Yes — Free trial, no credit card | No — Standalone AI toolkit has no free trial |

## Choose Frase if

- Want to monitor your AI visibility AND fix the content behind it in one platform — not just read a dashboard
- Need a content editor with real-time SEO + GEO scoring as you write
- Want Content Guard to catch decaying content, draft the fix, and republish it to your CMS once you approve
- Want to optimize content for AI search engines (ChatGPT, Perplexity, Claude, Gemini) alongside Google
- Need unlimited AI content generation without credit limits
- Want an AI Agent that handles complex workflows through natural language instead of navigating separate tools
- Prefer a focused, independent platform over a broad suite now owned by a larger company

## Choose Semrush if

- Warehouse-scale link-index audits are the job itself — Frase takes the shorter path to an earned link: it finds the links your competitors have that you don't, scores the prospects worth chasing, and drafts the outreach for each
- You need rank tracking across very large keyword sets and little else
- Technical site crawling (core web vitals, schema validation) is your priority over the content that earns citations
- You want PPC and advertising research bundled in, and are willing to leave AI-visibility gaps unfixed
- You are fine reading an AI-visibility dashboard and doing the content fixes by hand somewhere else

## Pricing

### Frase — Content Growth Platform

_Full monitor-and-fix workflow_

**Starter** — $49/mo ($39 annual)

- 10 articles, 50 audits, 25 AI prompts
- AI visibility tracking included
- SEO + GEO content scoring
- AI Agent, content editor, briefs
- Unlimited AI words + image generation

**Professional** — $129/mo ($103 annual)

- 40 articles, 250 audits, 100 AI prompts
- Broader AI visibility tracking
- Bot/crawler analytics (GPTBot, ClaudeBot, etc.)
- 90-day history, 3 seats

**Scale** — $299/mo ($239 annual)

- 100 articles, 1000 audits, 350 AI prompts
- Full AI visibility tracking
- 180-day history, 5 seats

### Semrush — SEO Suite + AI Visibility Toolkit

_Monitors AI visibility, then leaves the content fixes to you_

**SEO & AI Search plans** — Self-serve

- Keyword research, site audit, backlinks
- Position tracking and competitive analysis
- AI search performance and prompt monitoring
- AI sentiment and visibility reports

**AI Visibility Toolkit (standalone)** — $99/mo

- Benchmark AI visibility and sentiment
- Prompt discovery and daily prompt tracking
- Competitor gap analysis and reports
- Monitoring only — no content fixes, no free trial

Semrush's AI Visibility Toolkit monitors and reports; it does not edit or republish content. Pricing verified June 2026.

## Frequently Asked Questions

### Does Frase do AI visibility, or is it just a content writer?

Frase is a closed-loop AI-search platform, not a content-optimization-only tool. Frase researches and writes content, and tracks whether AI engines actually cite you across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. When a page starts slipping, Content Guard catches the decay, drafts the fix, and republishes it once you approve. Semrush's AI Visibility Toolkit reports the problem; Frase helps you fix it. Anyone describing Frase as only an NLP scorer and brief generator is working from an outdated picture of the product.

### What's the difference between Frase and Semrush for AI visibility?

Both track your visibility in AI search. The difference is what happens next. Semrush's AI Visibility Toolkit is a monitoring product: it benchmarks visibility, tracks prompts, scores sentiment, and reports gaps, then hands you a to-do list. Frase closes the loop: it tracks your AI visibility, diagnoses why engines aren't citing you, and writes or rewrites the content in the same workflow, then republishes the fix once you approve it. Semrush tells you AI isn't citing you; Frase helps you do something about it.

### Which AI engines does Frase track?

Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, with coverage that scales by plan. Beyond tracking, Frase connects what it finds to content fixes, so monitoring leads to action instead of another dashboard.

### Do I need a separate add-on to get AI visibility in Frase?

No. AI visibility tracking is built into Frase plans, and it sits in the same workflow that writes and optimizes your content. Semrush offers AI search features in its SEO plans and also sells a standalone AI Visibility Toolkit at $99/month, but that toolkit monitors only: it does not edit or republish content. With Frase, the gap you find and the fix you publish live in one place, instead of across two tools.

### What does the Adobe acquisition mean for Semrush users?

Adobe completed its acquisition of Semrush in 2026, so Semrush is now one product line inside a much larger company, with a roadmap that has to compete with Adobe's other priorities. Frase is independent, and the entire roadmap points at one job: getting your content cited by AI and ranked on Google, then keeping it that way. If AI search is where you need to win, you want the platform built around that loop, not a monitoring module inside someone else's suite.

### Can I use Frase alongside Semrush instead of replacing it?

Yes. Frase reads from Google Search Console and publishes to your CMS, so it drops in next to whatever SEO tooling you already run. The point is the division of labor: Frase owns the content that earns AI citations and Google rankings, and keeps it fixed as it decays. Teams bring in Frase precisely because their existing suite reports on AI visibility but never fixes the content behind it. If getting cited by AI is the priority, Frase is the part of the stack that actually does that job.

## Next steps

- Start a free trial: https://signin-next.frase.io/sign-up
- Plans and pricing: https://www.frase.io/pricing
- Check where AI search cites you today: https://www.frase.io/tools/ai-visibility-checker
- Compare Frase with other platforms: https://www.frase.io/vs