---
title: "Frase vs SE Ranking: AI Visibility Built In, Not Bolt-On"
description: "Compare Frase and SE Ranking for AI search. SE Ranking tracks AI visibility as a paid add-on; Frase tracks it and fixes the content in one workflow."
canonical: https://www.frase.io/vs/se-ranking
---

# Frase vs SE Ranking

SE Ranking tracks where AI ignores your content, for an extra add-on fee. Frase shows you — then fixes it, included.

SE Ranking tracks AI visibility as a paid add-on. Frase closes the loop — research, write, optimize, monitor, and fix the content that wins citations, all in one workflow and included from the entry plan.

**Keep your crawler and rank tracker.** Frase replaces the content-and-citation work you're stitching together by hand — it reads from Google Search Console and publishes to your CMS.

## At a glance

### Frase

The platform that monitors your AI visibility and fixes the content behind it

- **Best for:** Content teams who want to track AI visibility and act on it — research, write, optimize for SEO and AI search, monitor citations, and fix decaying content in one workflow, with AI visibility included from the entry plan
- **Key strengths:** Closed monitor-and-fix loop (detect AI gaps → diagnose → brief → fix → republish), AI visibility tracking with competitor share-of-voice, AI Agent, dual SEO + GEO scoring, site-wide auditing, bot/crawler analytics — included from $49/mo
- **Starting price:** $49/month ($39/month annual) — AI visibility included at every tier, free trial
- **Unique:** Closed monitor-and-fix loop, real-time GEO scoring in the editor, Content Guard scheduled fixes for your approval, site-wide audit with cannibalization detection, MCP server

### SE Ranking

A traditional SEO suite that sells AI visibility and content tools as separate add-ons

- **Best for:** Teams whose main job is rank tracking, backlinks, and site crawling, and who are willing to pay extra to monitor AI visibility on a dashboard and do the content fixes by hand somewhere else
- **Key strengths:** Built for position tracking, backlink monitoring, and technical site crawling. For AI search it monitors and reports only — it does not write, optimize, or republish the content that earns citations, and that tracking is a paid add-on
- **Starting price:** Base SEO plan with AI visibility and content tools billed as separate add-ons (monitor only, no content fix loop)
- **Unique:** AI visibility is a paid monitoring add-on, not an integrated fix loop; the content editor is its own add-on; no real-time GEO scoring, no Content Guard, no republish-to-CMS; keyword counts are consumed per search-engine and device combination

## Key differences

### 1. Frase fixes the content. SE Ranking only reports on it.

**Frase:** Tracks your AI visibility, then acts on it. Frase shows you where answer engines aren't citing you, diagnoses why, generates a brief, writes and optimizes in an editor with real-time SEO + GEO scoring, and publishes. As pages decay in Google, Content Guard drafts the fix for your approval. Measurement leads straight to the published fix, in one platform.

**SE Ranking:** Its AI visibility tracker hands you a report and a to-do list, then stops. It does not write, optimize, or republish anything. Every gap it flags becomes work you redo by hand in a separate content add-on.

### 2. Frase includes AI visibility. SE Ranking charges extra for it.

**Frase:** AI visibility tracking ships in every plan from the entry tier, in the same workflow that writes and optimizes your content. One subscription covers the gap you find and the fix you publish.

**SE Ranking:** AI search visibility is a paid add-on bolted on top of the base SEO plan, and the content editor is its own separate add-on. Getting the full picture means stacking charges across two add-ons, and the AI tracking still only monitors.

### 3. Frase is one workflow. SE Ranking is a tab you switch to.

**Frase:** Research, writing, dual SEO + GEO optimization, AI visibility tracking, and remediation live in one workflow. An insight becomes a drafted fix you approve and publish, without re-keying the work or losing your brand context on the way.

**SE Ranking:** AI visibility is a monitoring add-on beside its older rank-tracking tools. Acting on what it finds means leaving the dashboard, paying for the content add-on, re-explaining your brand, and rebuilding the page from scratch somewhere else.

### 4. Frase is built for the job that wins AI citations.

**Frase:** Frase is built end to end for getting content cited by AI and ranked on Google: research, writing, dual SEO + GEO scoring, AI visibility tracking, and Content Guard fixes. That focus is why the whole loop closes in one place instead of leaking across separate add-ons.

**SE Ranking:** Built around rank tracking, backlinks, and technical crawls, with AI visibility and content sold on as add-ons. For the specific job of getting cited by AI and keeping content fixed, the answer-engine workflow is the part the suite was never designed around.

### 5. Frase writes the content. SE Ranking meters it.

**Frase:** Unlimited AI content generation in 70+ languages with built-in image generation, brand voice control, and content governance workflows. The editor shows real-time dual SEO + GEO scoring as you write, so creation and optimization happen in the same place, not two.

**SE Ranking:** Its writing assistant lives in a paid content add-on and runs on credit-based limits, so the more you create, the more it costs. And it scores for traditional SEO, not for whether AI engines will actually cite the page.

## Feature comparison

### AI Search Visibility

| Feature | Frase | SE Ranking |
| --- | --- | --- |
| AI engines tracked | Yes — ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more | Yes — ChatGPT, Perplexity, Gemini, Google AI Mode/Overviews |
| Prompt tracking | Yes — Tracked prompts scale by plan | Yes — Prompt tracking (add-on) |
| Competitor AI share-of-voice | Yes | Yes |
| AI bot/crawler analytics | Yes — GPTBot, ClaudeBot, and more (Professional+) | No |
| AI visibility alerts | Yes — Slack + email | No |
| AI visibility included in base plan | Yes — Built in from the entry plan | No — Paid add-on on top of the base plan |

### Content-to-Citation Workflow

| Feature | Frase | SE Ranking |
| --- | --- | --- |
| Detect AI visibility gaps | Yes | Yes |
| Diagnose why AI isn't citing you | Yes — Automated gap diagnosis | Yes — Reports gaps and issues |
| Generate content brief to fix gaps | Yes — Research-backed, one-click from insight | No |
| Fix content in integrated editor | Yes — With real-time SEO + GEO scoring | No — Monitoring and reporting only |
| Scheduled content fixes (Content Guard) | Yes — Scheduled scans detect Google decay and draft fixes for approval | No — Does not fix content |
| Republish to your CMS | Yes — WordPress, Webflow, Sanity, Wix, FraseCMS | No |
| Track improvement after fixing | Yes | Yes |

### Content Creation & Optimization

| Feature | Frase | SE Ranking |
| --- | --- | --- |
| AI content writing | Yes — Unlimited AI words, 70+ languages | Yes — AI Writer (content add-on) |
| Content editor with real-time scoring | Yes — Dual SEO + GEO score | Yes — Content editor (add-on) |
| GEO optimization scoring | Yes — Real-time in the editor | No |
| AI Agent (natural language workflows) | Yes — Specialized content skills | No |
| Content briefs | Yes | Yes — Content add-on |
| AI image generation | Yes — Built-in, unlimited | No |
| Unlimited AI words | Yes | No — Credit-based limits |

### Site & SEO Analysis

| Feature | Frase | SE Ranking |
| --- | --- | --- |
| Keyword research | Yes | Yes |
| SERP analysis | Yes | Yes |
| Site-wide content audit | Yes — Bulk audit actions, cannibalization detection | Yes — Site audit tool |
| Backlink analysis | Yes — Finds the link gaps worth winning, drafts the outreach | Yes — Backlink database |
| Rank tracking | No | Yes — Position tracking |
| Technical SEO audit | No | Yes |

### Brand & Team Features

| Feature | Frase | SE Ranking |
| --- | --- | --- |
| Brand voice control | Yes — Train AI on your brand voice | No |
| Content governance | Yes — Approval workflows | No |
| Team collaboration | Yes — Up to 5 seats (Scale) | Yes — Varies by plan |

### Integrations & API

| Feature | Frase | SE Ranking |
| --- | --- | --- |
| Google Search Console | Yes | Yes |
| WordPress | Yes | Yes |
| Google Docs | Yes | Yes |
| REST API | Yes — Full content lifecycle endpoints | Yes |
| MCP Server (AI assistant integration) | Yes — Drive content workflows from any AI assistant | Yes |
| Webhook API | Yes | No |
| Chrome Extension | Yes | Yes |

### Pricing & Access

| Feature | Frase | SE Ranking |
| --- | --- | --- |
| AI visibility included in plans | Yes — Built in from the entry plan | No — Sold as a paid add-on |
| AI visibility fixes content | Yes — Monitor and fix in one workflow | No — Monitor only |
| Content tools included in base plan | Yes — Editor, briefs, AI writing in every plan | No — Content editor is a separate add-on |
| Starting price | $49/mo — Full platform, AI visibility included | Yes — Base SEO plan, then add-ons stack on top |
| Free trial | Yes — Free trial, no credit card | Yes — 14-day trial |

## Choose Frase if

- Want to monitor your AI visibility AND fix the content behind it in one platform — not just read a dashboard
- Want AI visibility included from the entry plan instead of paying for it as a separate add-on
- Need a content editor with real-time SEO + GEO scoring as you write, in the base plan rather than a content add-on
- Want Content Guard to catch decaying content, draft the fix, and republish it to your CMS once you approve
- Want to optimize content for AI search engines (ChatGPT, Perplexity, Claude, Gemini) alongside Google
- Need unlimited AI content generation without credit limits
- Want an AI Agent that handles complex workflows through natural language instead of navigating separate tools

## Choose SE Ranking if

- Warehouse-scale link-index audits are the job itself — Frase takes the shorter path to an earned link: it finds the links your competitors have that you don't, scores the prospects worth chasing, and drafts the outreach for each
- You need daily rank tracking across many search engines and devices and little else
- Technical site crawling (core web vitals, schema validation) is your priority over the content that earns citations
- You are fine paying for AI visibility as a separate add-on and reading it on a dashboard
- You are willing to do the content fixes by hand in a separate editor add-on somewhere else

## Pricing

### Frase — Content Growth Platform

_Full monitor-and-fix workflow, AI visibility included_

**Starter** — $49/mo ($39 annual)

- 10 articles, 50 audits, 25 AI prompts
- AI visibility tracking included
- SEO + GEO content scoring
- AI Agent, content editor, briefs
- Unlimited AI words + image generation

**Professional** — $129/mo ($103 annual)

- 40 articles, 250 audits, 100 AI prompts
- Broader AI visibility tracking
- Bot/crawler analytics (GPTBot, ClaudeBot, etc.)
- 90-day history, 3 seats

**Scale** — $299/mo ($239 annual)

- 100 articles, 1000 audits, 350 AI prompts
- Full AI visibility tracking
- 180-day history, 5 seats

### SE Ranking — SEO Suite + Paid Add-Ons

_Base SEO plan, then AI visibility and content billed on top_

**Base SEO plan** — Self-serve

- Keyword research, site audit, backlinks
- Position tracking across engines and devices
- Keyword counts consumed per engine/device combination
- No AI visibility, no content editor at this tier

**AI Search add-on** — Extra fee

- Tracks ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews
- Prompt tracking and competitor comparison
- Monitoring only — no content fixes

**Content add-on** — Extra fee

- Content editor and AI Writer
- Content briefs and SEO scoring
- No GEO scoring, no Content Guard, no republish loop

SE Ranking sells AI visibility and the content editor as separate add-ons on top of the base SEO plan, and tracks AI visibility without fixing content. Verified against SE Ranking's own product and pricing pages, June 2026.

## Frequently Asked Questions

### Does Frase do AI visibility, or is it just a content writer?

Frase is a closed-loop AI-search platform, not a content-optimization-only tool. Frase researches and writes content, and tracks whether AI engines actually cite you across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude. When a page starts slipping in Google, Content Guard catches the decay, drafts the fix, and republishes it once you approve. SE Ranking offers an AI visibility tracker too, but it reports the problem and leaves the content fix to you in a separate add-on. Anyone describing Frase as only a brief generator is working from an outdated picture of the product.

### What's the difference between Frase and SE Ranking for AI visibility?

Both track your visibility in AI search. The difference is what happens next, and where the line on the invoice falls. SE Ranking's AI visibility tracker is a monitoring product sold as an add-on on top of its base SEO plan: it benchmarks visibility, tracks prompts, and reports gaps, then hands you a to-do list. Frase closes the loop: it tracks your AI visibility, diagnoses why engines aren't citing you, and writes or rewrites the content in the same workflow, then republishes the fix once you approve it. SE Ranking tells you AI isn't citing you; Frase helps you do something about it.

### Is AI visibility included in Frase, or is it an add-on like SE Ranking?

AI visibility tracking is built into Frase plans from the entry tier, and it sits in the same workflow that writes and optimizes your content. SE Ranking sells AI search visibility as a separate paid add-on layered on top of its base SEO subscription, and the content editor is its own add-on as well. With Frase, the gap you find and the fix you publish live in one place and one price, instead of stacking add-on charges across two tools.

### Which AI engines does Frase track?

Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, with coverage that scales by plan. Beyond tracking, Frase connects what it finds to content fixes, so monitoring leads to a published page instead of another dashboard you have to act on by hand.

### We use SE Ranking for rank tracking. What happens to that with Frase?

It depends on the job you're hiring the tool for. SE Ranking is built around position tracking, backlinks, and site crawling. Frase is built around the content that earns Google rankings and AI citations, and around keeping that content fixed as it decays — and Frase works the link side up to the send button: it finds the links your competitors have that you don't, scores which are worth chasing, and drafts the outreach email for each. If your priority is getting cited by AI and staying there, Frase owns that loop end to end. Frase reads from Google Search Console and publishes to your CMS, so it drops in next to whatever rank tracker you already run.

### Can I use Frase alongside SE Ranking instead of replacing it?

Yes. Frase reads from Google Search Console and publishes to your CMS, so it drops in next to whatever SEO suite you already run. The point is the division of labor: Frase owns the content that earns AI citations and Google rankings, and keeps it fixed as it decays. Teams bring in Frase precisely because their existing suite reports on AI visibility but never writes or republishes the content behind it. If getting cited by AI is the priority, Frase is the part of the stack that actually does that job.

## Next steps

- Start a free trial: https://signin-next.frase.io/sign-up
- Plans and pricing: https://www.frase.io/pricing
- Check where AI search cites you today: https://www.frase.io/tools/ai-visibility-checker
- Compare Frase with other platforms: https://www.frase.io/vs