---
title: "Frase vs Profound: Win Google and AI in One Loop"
description: "Compare Frase and Profound for AI search. Profound tracks AI answers; Frase ranks you on Google and gets you cited by AI, then fixes the content."
canonical: https://www.frase.io/vs/profound
---

# Frase vs Profound

Profound watches how AI answers about you. Frase wins Google and AI — then fixes the content.

Profound tracks how you show up in AI answers. Frase wins both jobs — ranking on Google and getting cited by AI — in one loop that researches, writes, optimizes, monitors, and fixes the content.

## At a glance

### Frase

The platform that ranks you on Google and gets you cited by AI, then fixes the content behind it

- **Best for:** Content teams who want to win both Google and AI search in one workflow — research, write, optimize for SEO and GEO, audit, monitor citations, and fix decaying content, with self-serve access
- **Key strengths:** Google + AI in one loop, keyword research and SERP analysis, integrated editor with real-time SEO + GEO scoring, AI visibility tracking with share-of-voice and citation-gap analysis, Content Guard fixes for Google ranking decay, site-wide auditing, AI Agent and MCP access
- **Starting price:** $49/month ($39/month annual) — full platform, self-serve, free trial
- **Unique:** Dual SEO + GEO scoring in the editor, Frase Answers first-party demand capture, Content Guard ranking-decay fixes, site-wide audit with cannibalization detection, full platform on the entry plan

### Profound

An AI-search analytics platform focused on how your brand appears across answer engines

- **Best for:** Teams who already have Google SEO and content creation handled elsewhere and want a standalone, enterprise-priced analytics layer for AI answer engines
- **Key strengths:** Purpose-built for AI answer engines only — it brings no keyword research, no backlink index, no rank tracking, and no site-wide SEO audit, so winning on Google still happens in a separate stack
- **Starting price:** Accessible tier tracks ChatGPT only; broader engine coverage and the deeper analytics step up to higher and custom enterprise tiers
- **Unique:** AI-answer analytics scoped to AI search; no Google-search toolkit and no dual SEO + GEO editor, so the ranking half of the work lives in another tool

## Key differences

### 1. Frase wins Google and AI. Profound watches AI only.

**Frase:** Built to win both halves of search in one loop. Frase brings keyword research, SERP analysis, research-backed briefs, an editor that scores every page for both Google SEO and AI search, and site-wide auditing. The same page that ranks on Google is the one cited by AI, and Content Guard keeps both working as the landscape shifts.

**Profound:** Purpose-built for AI answer engines, by its own design. It brings no keyword database, no backlink index, no rank tracking, and no site-wide SEO audit. Winning on Google still lives in a separate stack, so the ranking half of your search strategy never touches the platform.

### 2. Frase is one loop. Profound is one slice.

**Frase:** Research, writing, dual SEO + GEO optimization, AI visibility tracking, and remediation live in a single workflow. A gap becomes a brief, a drafted page, a published fix you approve, then a tracked improvement, without re-keying the work or losing your brand context between tools.

**Profound:** Scoped to AI-answer analytics. To rank on Google, research keywords, run a site audit, or score a page for traditional search, you leave the platform and rebuild the workflow somewhere else. The slice it covers is one part of a job Frase runs end to end.

### 3. Frase captures the demand on your own site.

**Frase:** Frase Answers is a conversational front door on your site that captures the real questions your visitors ask, in their own words. That's first-party demand straight from your audience, wired directly into the content you write next, alongside AI visibility tracking across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude.

**Profound:** Models market-level estimates of what the broader audience asks AI engines. Useful context, but it is not the live demand from the visitors on your own pages, and acting on it still means moving the content work to another tool.

### 4. Frase keeps the page fixed. Profound reports the gap.

**Frase:** Content Guard watches your published pages for Google ranking and traffic decay, drafts the update, and republishes to WordPress, Webflow, Sanity, Wix, or FraseCMS once you approve it. You stay in control of what goes live. The work doesn't end at publish — the loop keeps your content earning rankings and citations.

**Profound:** Strong at surfacing where you stand in AI answers and where the gaps are. But keeping a page ranking on Google as it decays is a different job, and it isn't the one this platform was built to run.

### 5. Frase is self-serve at $49. Profound is sales-anchored.

**Frase:** Self-serve at $49/month with the full platform — content creation, optimization, auditing, and AI visibility — in one plan. Free trial, no card, no sales call. You buy one workflow today instead of stitching tools together later.

**Profound:** Its accessible entry tier tracks ChatGPT only, with broader engine coverage and the deeper analytics stepping up to higher and custom enterprise tiers. The scope is AI-answer analytics, so content creation and Google SEO come from other tools in your stack.

## Feature comparison

### AI Search Visibility

| Feature | Frase | Profound |
| --- | --- | --- |
| AI engines tracked | Yes — ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and more | Yes |
| Share of voice tracking | Yes | Yes |
| Citation gap analysis | Yes | Yes |
| Sentiment analysis | Yes | Yes |
| First-party demand — the real questions your visitors ask | Yes — Captured live by Frase Answers, in your visitors' own words | No |
| AI bot/crawler analytics | Yes — GPTBot, ClaudeBot, and more (Professional+) | Yes |
| AI visibility alerts | Yes — Slack + email | Yes |

### Google Search & SEO

| Feature | Frase | Profound |
| --- | --- | --- |
| Keyword research | Yes | No |
| SERP analysis | Yes | No |
| Real-time SEO scoring in the editor | Yes — Dual SEO + GEO score as you write | No |
| Site-wide content audit | Yes — Bulk audit actions, cannibalization detection | No |
| Track and fix Google ranking decay (Content Guard) | Yes — Detects decay, drafts the fix, republishes on your approval | No |

### Content Creation & Optimization

| Feature | Frase | Profound |
| --- | --- | --- |
| AI content writing | Yes — Unlimited AI words, 70+ languages | Yes |
| Integrated editor with real-time scoring | Yes — See SEO + GEO score live as you write | No |
| GEO optimization scoring | Yes — Real-time in the editor | No |
| Research-backed content briefs | Yes — SERP-analyzed | Yes |
| AI Agent (natural language workflows) | Yes — Specialized content skills | Yes |
| AI image generation | Yes — Built-in, unlimited | No |
| Unlimited AI words | Yes | No |

### Content-to-Citation Workflow

| Feature | Frase | Profound |
| --- | --- | --- |
| Detect AI visibility gaps | Yes | Yes |
| Diagnose why AI isn't citing you | Yes — Automated gap diagnosis | Yes |
| Optimize for Google AND AI in one editor | Yes — Dual SEO + GEO scoring on every page | No |
| Republish fixes to your CMS | Yes — WordPress, Webflow, Sanity, Wix, FraseCMS | Yes |
| Track improvement after fixing | Yes | Yes |

### Integrations & API

| Feature | Frase | Profound |
| --- | --- | --- |
| REST API | Yes — Full content lifecycle endpoints | Yes |
| MCP Server (AI assistant integration) | Yes — Drive the full content workflow from any AI assistant | Yes |
| Google Search Console | Yes | No |
| Google Docs | Yes | Yes |
| Webhook API | Yes | Yes |

### Pricing & Access

| Feature | Frase | Profound |
| --- | --- | --- |
| Self-serve sign-up | Yes — Start the full platform immediately | Yes — Accessible tier tracks ChatGPT only |
| Full platform on the entry plan | Yes — Content + SEO + GEO + AI visibility at $49/mo | No — Broader coverage steps up to higher/custom tiers |
| Free trial | Yes — Free trial, no credit card | No |
| Starting price | $49/mo — Full platform | Yes — Entry tier (ChatGPT-only); custom enterprise for full coverage |

## Choose Frase if

- Want to win Google search AND AI citations in one platform — not just read an AI-answer dashboard
- Need keyword research, SERP analysis, and a content editor with real-time SEO + GEO scoring as you write
- Want Content Guard to catch Google ranking decay, draft the fix, and republish it to your CMS once you approve
- Need site-wide auditing with cannibalization detection and internal-link analysis
- Want Frase Answers to capture the real questions your visitors ask, in their own words
- Want to run the full research-to-publish loop self-serve at $49/month, without a sales call

## Choose Profound if

- Your Google SEO and content creation are already handled in another stack
- You want a standalone analytics layer scoped only to AI answer engines
- You are an enterprise buyer comfortable with a sales-led, custom deployment
- You do not need keyword research, SERP analysis, rank tracking, or a site-wide SEO audit in the same tool
- Tracking AI answers is the entire job, and ranking on Google is someone else's problem

## Pricing

### Frase — Content Growth Platform

_Win Google and AI in one self-serve workflow_

**Starter** — $49/mo ($39 annual)

- 10 articles, 50 audits, 25 AI prompts
- AI visibility tracking included
- SEO + GEO content scoring
- AI Agent, content editor, briefs
- Unlimited AI words + image generation

**Professional** — $129/mo ($103 annual)

- 40 articles, 250 audits, 100 AI prompts
- Broader AI visibility tracking
- Bot/crawler analytics (GPTBot, ClaudeBot, etc.)
- 90-day history, 3 seats

**Scale** — $299/mo ($239 annual)

- 100 articles, 1000 audits, 350 AI prompts
- Full AI visibility tracking
- 180-day history, 5 seats

### Profound — AI Answer-Engine Analytics

_Scoped to AI search, with Google left to your other tools_

**Entry tier to custom enterprise** — Entry + custom

- Accessible tier tracks ChatGPT only
- Broader engine coverage on higher tiers
- Prompt and citation monitoring
- Agent Analytics (AI crawler behavior)
- Content agents (brief generation, drafts)
- Full coverage and analytics on custom enterprise plans

Profound is purpose-built for AI answer engines; its accessible tier tracks ChatGPT only, with full coverage on custom enterprise pricing. It brings no keyword research, backlink index, rank tracking, or site-wide SEO audit. Verified June 2026.

## Frequently Asked Questions

### Does Frase track whether AI engines actually cite you?

Yes. Frase tracks your brand's visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude, with share-of-voice, citation-gap analysis, sentiment, and alerts when your standing changes. Then Frase does the part a tracking dashboard leaves to you: it diagnoses why AI isn't citing you and helps you write and optimize the content in the same platform, scored for both Google search and AI search. You measure your AI visibility and act on it without switching tools.

### What's the real difference between Frase and Profound?

Scope. Profound is an answer-engine analytics platform: it goes deep on how your brand appears in AI answers. Frase wins both halves of search in one loop — it ranks your content on Google with keyword research, SERP analysis, site-wide auditing, and real-time SEO scoring, and it gets you cited by AI with GEO scoring and visibility tracking. If your goal is showing up everywhere a buyer searches, not just inside AI answers, Frase is the platform built for the whole job.

### Which AI engines does Frase track?

Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, and DeepSeek. Coverage scales with your plan. Beyond tracking, Frase ties every gap it finds to a content action — a brief, an edit, a republish — so monitoring leads somewhere instead of stopping at a chart.

### Can Frase rank my content on Google, not just inside AI answers?

Yes, and this is where the two platforms part ways. Frase carries the traditional-search toolkit a content team needs to rank: keyword research, SERP analysis, research-backed briefs, an integrated editor with real-time SEO scoring, and site-wide auditing with cannibalization detection. Profound is purpose-built for AI answer engines and does not bring a keyword database, backlink index, or rank tracking. Frase covers Google and AI search in the same workflow, so you build the page once and win both.

### Does Frase fix content as it loses ground?

Yes. Content Guard watches your published pages for Google ranking and traffic decay, drafts the update, and republishes to WordPress, Webflow, Sanity, Wix, or FraseCMS once you approve it. You stay in control of what goes live. So the work doesn't end at publish — Frase keeps the content earning rankings and citations as the search landscape shifts under it.

### How do Frase and Profound compare on getting started?

Frase is self-serve: start a free trial, sign in, and run the full workflow at $49/month with content creation, optimization, auditing, and AI visibility in one plan. No card, no sales call. Profound's accessible entry plan tracks ChatGPT only, with broader engine coverage and the deeper analytics stepping up to higher tiers and custom enterprise pricing. The practical question is scope: Profound prices AI-answer analytics; Frase prices the full ranking-and-citation workflow at a price you can start on today.

## Next steps

- Start a free trial: https://signin-next.frase.io/sign-up
- Plans and pricing: https://www.frase.io/pricing
- Check where AI search cites you today: https://www.frase.io/tools/ai-visibility-checker
- Compare Frase with other platforms: https://www.frase.io/vs