Service Page Template

Use our service page template to write copy that will convert readers into sales leads by showing how the service helps them.

Why create a service page?

Services are “commercial intent” keywords and drive traffic from prospects who may be unaware of your company.

The more educated the visitor and the greater the need to solve their problem, the more likely they will become a lead.

Do keyword research for your service.

The page title should include the service name, adjective describing the service or a benefit.

Local businesses should include the location they serve in the page title. 

Pro Tip: use frase.io to identify the page titles your competitors are using.

Introduce how the company can help and encourage readers to learn more about their service.

Pro Tip: use frase.io AI template to write an introduction to your article.

Pro Tip: use frase.io to identify your competitors’ headings or use these suggested headings.

  • Problem – Describe the problem or hurdle faced relating to the service.
  • Solution – Outline the benefits of the service and list sub-services.
  • Steps/Process – List the process or actions used to deliver the service.
  • FAQS – Include frequently asked questions readers have about your service or their problem.
  • About/Why us? – Write in a convincing way to help customers choose the company or service.
  • Proof – Provide and describe case studies and results using the service and testimonials or quotes from satisfied customers.

Add a persuasive call-to-action link to an inquiry page or telephone number at the end of your service page.

Pro Tip: use a frase.io AI template to generate a conclusion.

Customize this template with Frase

Are you looking to create SEO content with a repeatable and scalable process? Content templates can help, and they are even better inside Frase’s AI-powered content editor. With Frase you also can:

  • Automate SERP analysis and topic research
  • Generate content briefs and outlines
  • Rewrite and expand your content with AI
  • Optimize your content and improve your search rankings

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