Alternatives Template

Use our alternatives article template to write articles that present competing options for readers searching for a product, solution, or company.

Why create an alternatives article?

An alternatives article gives readers choices when they are searching for a product or solution.

Readers may be aware of or dissatisfied with a product, service, or company and want a similar solution.

Begin researching topics or products you know about or have used.

Use a keyword research tool and filter the results with the modifier “alternatives.”

Include the number of alternatives and the target keyword in your title.

Pro Tip: use to identify the page titles your competitors are using.

Let readers know you will be explaining details about several alternative products or services related to the target keyword.


  • what the product is.
  • the category it serves.
  • seed doubt if it is the right product, solution, or company for the reader.

Pro Tip: use AI template to write an introduction to your article.

Pro Tip: use to identify your competitors’ headings or use these suggested headings.

  • What is the target keyword?
    • Features
    • Why do people use it
    • Pricing
  • Alternative 1
    • What is alternative 1?
    • Alternative 1 features
    • Alternative 1 vs. target keyword
    • Alternative 1 best for
    • Alternative 1 pricing

Now follow the same steps for the second, third, and subsequent alternatives.

Add a conclusion or a recommendation on which product, service, or company is the best option for a particular task, budget, or outcome and include a call to action.

Pro Tip: use a AI template to generate a conclusion.

Customize this template with Frase

Are you looking to create SEO content with a repeatable and scalable process? Content templates can help, and they are even better inside Frase’s AI-powered content editor. With Frase you also can:

  • Automate SERP analysis and topic research
  • Generate content briefs and outlines
  • Rewrite and expand your content with AI
  • Optimize your content and improve your search rankings

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