Alternatives Template

Use our alternatives article template to write articles that present competing options for readers searching for a product, solution, or company.

Why create an alternatives article?

An alternatives article gives readers choices when they are searching for a product or solution.

Readers may be aware of or dissatisfied with a product, service, or company and want a similar solution.

Begin researching topics or products you know about or have used.

Use a keyword research tool and filter the results with the modifier “alternatives.”

Include the number of alternatives and the target keyword in your title.

Pro Tip: use frase.io to identify the page titles your competitors are using.

Let readers know you will be explaining details about several alternative products or services related to the target keyword.

Include:

  • what the product is.
  • the category it serves.
  • seed doubt if it is the right product, solution, or company for the reader.

Pro Tip: use frase.io AI template to write an introduction to your article.

Pro Tip: use frase.io to identify your competitors’ headings or use these suggested headings.

  • What is the target keyword?
    • Features
    • Why do people use it
    • Pricing
  • Alternative 1
    • What is alternative 1?
    • Alternative 1 features
    • Alternative 1 vs. target keyword
    • Alternative 1 best for
    • Alternative 1 pricing

Now follow the same steps for the second, third, and subsequent alternatives.

Add a conclusion or a recommendation on which product, service, or company is the best option for a particular task, budget, or outcome and include a call to action.

Pro Tip: use a frase.io AI template to generate a conclusion.

Customize this template with Frase

Are you looking to create SEO content with a repeatable and scalable process? Content templates can help, and they are even better inside Frase’s AI-powered content editor. With Frase you also can:

  • Automate SERP analysis and topic research
  • Generate content briefs and outlines
  • Rewrite and expand your content with AI
  • Optimize your content and improve your search rankings

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