--- title: "Frase Reviews 2026 — What Thousands of Teams Say" description: "Frase is rated 4.8/5 on G2 and Capterra by 500+ verified users. Read real reviews from content teams who use Frase for SEO and GEO optimization." canonical: https://www.frase.io/reviews --- 4.8/5 on G2 & Capterra · 500+ verified reviews # Frase Reviews: What Real Users Say Thousands of content teams use Frase to research, write, optimize, and track content that ranks on Google and gets cited by AI. Here's what they have to say. [View Pricing](/pricing) Free for 7 days · No credit card required G2 G2 4.8 [307\+ reviews Verified B2B reviews](https://www.g2.com/sellers/frase#profiles) Capterra Capterra 4.8 [335\+ reviews Software comparison platform](https://www.capterra.com/p/197955/Frase/) Customer Stories ## Real results from real teams From saving 180 hours a month to doubling conversion rates — here's how teams use Frase to transform their content operations. 180 hrs saved per month Embryo Digital Manchester SEO agency, > “Frase has changed how our business works overnight. It has saved us HOURS of research time per month — easily 2 hours per day per content person.” Embryo Digital, a Manchester-based agency, needed to scale content production without expanding headcount. After implementing Frase, their team eliminated manual SERP research entirely. Writers now spend their time crafting narratives instead of tabbing between competitor pages. The result: 180 hours saved per month across their content team, with every piece backed by competitive data from day one. [Read their full story](/case-studies/embryo-digital-seo-agency) 3-4x content output Silas Pippitt Founder, Red 11 Media > “Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client — and know it's competitive.” Red 11 Media runs content programs for multiple clients simultaneously. Before Frase, their bottleneck was research — every post required hours of manual SERP analysis. With Frase handling research and optimization scoring, they unlocked 3-4x output per client without sacrificing quality. Their clients now receive competitive, data-backed content on a weekly cadence that consistently ranks. [Read their full story](/case-studies/red-11-media-content-scaling) 2x conversion rate John Demitrus Director of Marketing, PTSMC > “We're seeing more page views, longer engagement times per top-level service pages, and a much higher number of digital conversions.” PTSMC, a physical therapy network with dozens of locations, needed a content strategy that could scale across local markets. Their director of marketing John Demitrus used Frase to standardize their workflow — enabling team members of any experience level to produce optimized content. The outcome: doubled conversion rates on service pages and a content operation that no longer depends on a single expert. [Read their full story](/case-studies/ptsmc-doubled-conversions) Next-gen content tool Kevin Indig Former Director of SEO, Shopify > “Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.” Kevin Indig has led SEO at companies like Shopify, G2, and Atlassian. He sees Frase as a different breed of content tool — one that bridges the gap between SEO data and actual writing. Rather than forcing writers to think like SEOs, Frase brings competitive intelligence directly into the writing workflow. For Kevin, that writer-first approach is what separates tools that get adopted from tools that collect dust. ## Why Frase is Rated 4.8/5 by 500+ Users Content teams don't leave 4.8-star reviews because a tool looks nice. They leave them because it changes how they work. That's the pattern across hundreds of G2 and Capterra reviews for Frase: teams that were spending hours on research, struggling to scale output, or juggling multiple disconnected tools found a single platform that handled it all. The most consistent theme in Frase reviews is time savings. Agencies like Embryo Digital report saving 180 hours per month on content research alone. Red 11 Media went from producing one blog post per week to three or four — per client — without adding team members. These aren't incremental improvements. They're workflow transformations. What sets Frase apart from other SEO tools — according to reviewers — is the depth of the workflow. Rather than just scoring content against competitors, Frase's [feature set](/features) covers the entire content lifecycle: research, brief creation, writing, optimization for both traditional SEO and AI search engines, and performance tracking. The AI Agent's full set of capabilities means teams can automate repetitive tasks while maintaining quality and brand voice. In 2026, Frase optimizes for both traditional Google rankings and AI search engines simultaneously. The GEO (Generative Engine Optimization) score helps teams create content that ChatGPT, Perplexity, Claude, and Gemini are more likely to cite — and the AI Search Tracking feature monitors your visibility across these platforms daily. For teams watching traffic shift from traditional search to AI-powered answers, this dual optimization approach is what drives the highest-rated reviews. Reviewers also highlight how quickly teams get productive with Frase. Unlike tools that require weeks of configuration, Frase's guided onboarding and intuitive editor mean most teams produce their first optimized article within hours of signing up. The AI Agent eliminates the learning curve further — new users simply describe what they need in plain language, and the Agent handles the rest. Enterprise teams and agencies particularly value Frase's ability to democratize content quality. As PTSMC's Director of Marketing John Demitrus put it, even team members with average experience can produce competitive content using Frase. That scalability is why companies ranging from startups to organizations like Coursera, Thomson Reuters, and Under Armour rely on the platform. You can explore detailed results in our [customer case studies](/case-studies). For teams evaluating Frase, the numbers tell the story: 4.8/5 on both G2 and Capterra and G2 Leader badges in Content Marketing and SEO Software. With [plans starting at $39/month](/pricing) and a 7-day free trial that requires no credit card, there's no barrier to seeing why hundreds of teams leave five-star reviews. Reviews by Use Case ## Frase reviews from teams like yours See how SEO teams, agencies, and enterprises use Frase to create content that ranks and converts. Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content. Kevin Indig Former Director of SEO, Shopify I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes. Brendan Hufford Content Marketer, ActiveCampaign It used to take forever to put together an outline. Now, it takes half the time — or less. That was the 'wow moment' for us. Evelina Milenova SEO & Growth Manager, Opinion Stage Frase makes SEO simple and effective. The content scoring and optimization tools have transformed how our team approaches content strategy. Mark M. Business Owner, Capterra Reviewer The Frase AI writer is one of the best I've used. Combined with the SEO analysis, it's a complete content creation toolkit that actually delivers results. Rod K. Blogger, Capterra Reviewer I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords. Pam M. Search Engine Optimization Team Lead, [Verified G2 Review](https://www.g2.com/products/frase-io/reviews/frase-io-review-11570791) What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster. sophia s. Small-Business, Accounting, [Verified G2 Review](https://www.g2.com/products/frase-io/reviews/frase-io-review-12465493) I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects. Quang P. Technical Writer, [Verified G2 Review](https://www.g2.com/products/frase-io/reviews/frase-io-review-12928732) Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client — and know it's competitive. Silas Pippitt Founder, Red 11 Media Frase has become our secret weapon. We're producing content that not only ranks but genuinely impresses our clients. Sarah Salthouse Lead Content Specialist, V Digital Services Frase has changed how our business works overnight. It has saved us HOURS of research time per month — easily 2 hours per day per content person. Embryo Digital Manchester SEO agency My team used to dread writing new blog posts. With Frase, they actually enjoy the process now. The research phase alone used to take hours — now it takes minutes. Alexa W. Founder & CEO, Capterra Reviewer The MCP is so easy to use and is a game changer because it brings insights directly into my workflow without needing to toggle between tabs. Fe G. Growth Marketing Lead, [Verified G2 Review](https://www.g2.com/products/frase-io/reviews/frase-io-review-12513594) Now, someone with average experience can use the tool to create great content. Our costs are lower, our output is much higher, and we're able to plan for more content each month. John Demitrus Director of Marketing, PTSMC Frase has an amazing, and affordable service. We've seen solid gains across the board using Frase, and our team loves working with it! Scott Goldman Head of Content, ServiceTitan Frase helped us rise up the Google rankings significantly. The content optimization scoring gives our team clear direction on what to improve. Denise M. Director, Capterra Reviewer It paid itself in the first week for us. The ROI is undeniable when you see how much faster your team produces optimized content. Leonardo W. Founder, Capterra Reviewer The Blog creation feature is incredible. I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO. Chet S. Physician, Medical Educator, [Verified G2 Review](https://www.g2.com/products/frase-io/reviews/frase-io-review-12951989) …transforming hours of research into minutes. I love the SERP analyzer and Outline Builder, which are real game-changers… Emmanuel B. Product Manager, [Verified G2 Review](https://www.g2.com/products/frase-io/reviews/frase-io-review-12494782) FAQ ## Common questions about Frase Frase is rated 4.8/5 on both G2 and Capterra by 500+ verified users. Teams like Embryo Digital report saving 180 hours per month on content research alone. Agencies using Frase have scaled from one blog post per week to three or four — without adding headcount. PTSMC doubled their conversion rates after implementing Frase across their content team. With plans starting at $39/month and a 7-day free trial that requires no credit card, most teams see positive ROI within the first week of use. Frase is used by thousands of content and marketing teams at companies including Coursera, Merkle, Thomson Reuters, and Under Armour. The platform is verified on G2 (where it holds G2 Leader and High Performer badges) and Capterra, with hundreds of authentic reviews from verified users. Frase has been in operation since 2016 and serves customers across 100+ countries. The company is GDPR compliant and has been recognized as a G2 Leader in Content Marketing, a High Performer in SEO Software, and a Momentum Leader in AI Writing. Both Frase and Surfer SEO help with content optimization, but they take different approaches. Frase is built as a complete agentic workflow — the AI Agent handles research, writing, optimization, and AI visibility tracking in one platform. Surfer focuses primarily on optimization scoring. Frase also includes GEO optimization and AI Search Tracking for monitoring visibility across ChatGPT, Perplexity, and Google AI Overviews. See our [detailed Frase vs Surfer SEO comparison](/vs/surfer-seo) for a full breakdown. Three themes come up consistently in customer reviews. First, the time savings — teams report cutting content research time by 50-80%, freeing writers to focus on strategy and storytelling. Second, the combined SEO and GEO scoring with AI Search Tracking that monitors your visibility across ChatGPT, Perplexity, and Google AI Overviews — so you optimize for both traditional and AI search in one place. Third, the AI Agent that handles research, writing, optimization, and AI visibility tracking in a single workflow — replacing the need for multiple disconnected tools. Yes. Frase offers a 7-day free trial with full access to all features — including the AI Agent, SERP research tools, content optimization scoring, GEO scoring, and AI Search Tracking. No credit card is required to start. You can explore the complete platform, create optimized content, and test the AI Agent before choosing a plan. Most users report seeing measurable value within the first few days of their trial. ## Next steps - Start a free trial: https://signin-next.frase.io/sign-up - Plans and pricing: https://www.frase.io/pricing - Check where AI search cites you today: https://www.frase.io/tools/ai-visibility-checker