Content Briefs

Make writing for SEO easier with Frase Content Briefs

Automate SEO-focused content briefs your writers will love, with the #1 rated content brief tool.


Your writers need more than just a list of target keywords

Frase content briefs help your writers create content that hits the mark, reduces endless revisions, and drives more organic results. Don’t leave your content up to guesswork, create detailed instructions that are designed to help you get more results from organic search.

frase content

Turn keywords into highly detailed content briefs instantly

Researching endless search results to understand what you need to write about used to take a ton of time, until now.

Simply enter your target keywords, or import them from your favorite keyword research tools (like SEMRush, Ahrefs or Moz) and Frase will instantly create a detailed brief you can send to your writers.

Custom brief templates guide your writers to the perfect article

With Frase Briefs, you can transfer all of your critical guidelines into custom brief templates. Don’t leave your strategy tucked away inside of your internal wikis, share them with your writers.

Include detailed persona information, SEO guidelines, tutorials for your writers – custom briefs are designed to reduce editorial revisions and help your writers understand your expectations from day 1.

Instantly understand how to beat your competitors and steal their rankings

Frase artificial intelligence automatically extracts every detail you need to know about a competitor. All you need to do is translate that info guidelines for your writers.

You don’t need to be an SEO expert. We’ve got plenty of training and useful guides to help you turn your content into a traffic-driving machine.

See why Frase Content Briefs are rated #1 for content teams


How Fugue drastically improved content ROI, and revenue from organic search with Frase.

Embryo Digital

How Embryo Digital scaled their SEO content operations with Frase Content workflows.


How Platonik reduced content creation time by 40% with Frase automated content briefs.

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We can't wait to show you what's possible with Frase