# Frase

> Frase is the agentic SEO and GEO platform that researches your market, creates optimized content, tracks visibility across Google and AI search engines, and shows you exactly what to do next.

Frase handles the full content workflow — research, strategy, writing, optimization, publishing, and performance tracking — so your content ranks on Google and gets cited by AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Over 50,000 content and marketing teams trust Frase.

Frase is the only platform that optimizes for both SEO (Search Engine Optimization) and GEO (Generative Engine Optimization). While traditional SEO tools focus on Google rankings alone, Frase ensures your content is also structured, cited, and formatted for AI search engines that are rapidly changing how people find information.

The platform combines an AI Agent with 80+ specialized skills, real-time content scoring against SERP competitors, AI search visibility tracking across up to 8 platforms, automated site auditing, programmatic SEO at scale, content atomization for multi-channel distribution, and a built-in CMS with direct WordPress publishing. Every plan includes API and MCP access, brand voice enforcement, and a 7-day free trial with no credit card required.

## SEO Content Optimization

URL: https://www.frase.io/features/seo-content-optimization

Frase scores and optimizes content in real time for Google rankings. It analyzes the top competitors on the SERP, identifies topic gaps, and guides writers to create content that outranks the competition. The content editor provides a live optimization score that updates as you write, showing exactly which topics to cover and how thoroughly to address them. Frase pulls data from the top 20 search results to build a comprehensive topic model, so your content covers what Google expects to see for any given query.

## GEO Content Optimization

URL: https://www.frase.io/features/geo-content-optimization

Frase is the only platform that optimizes for both SEO and GEO (Generative Engine Optimization). GEO ensures your content is structured, cited, and formatted so AI search engines like ChatGPT, Perplexity, Claude, and Google AI Overviews choose your content over competitors'. The GEO optimizer analyzes how AI engines select and cite sources, then provides specific recommendations to increase your content's citation probability — including citation formatting, claim structure, source authority signals, and content organization patterns that AI systems prefer.

## AI Agent

URL: https://www.frase.io/features/agent

Frase's AI Agent brings 80+ specialized skills in one conversational interface. Ask "what should we publish next?" and get a competitive brief in 30 seconds. The Agent handles research, outlining, writing, optimization, and publishing — all through natural language commands. It can analyze your competitors' content strategies, identify gaps in your coverage, generate full article drafts optimized for both SEO and GEO, and publish directly to your CMS. The Agent learns your brand voice and applies it consistently across all generated content.

## AI Search Tracking

URL: https://www.frase.io/features/ai-tracking

Frase monitors your brand's visibility across up to 8 AI platforms (varies by plan), including ChatGPT, Perplexity, Claude, Google AI Overviews, Microsoft Copilot, and more. It alerts you when an AI engine cites you, when it drops you, and what competitors are doing differently. The tracking dashboard shows citation trends over time, competitor share of voice in AI responses, and specific queries where you appear (or don't). This data helps you understand and improve your AI search presence alongside traditional SEO rankings.

## Content Opportunities

URL: https://www.frase.io/features/content-opportunities

Frase spots declining pages before they tank. It surfaces prioritized recommendations to fix, boost, and fill content gaps — with estimated traffic impact for every action. The system monitors your existing content performance, identifies pages losing rankings or traffic, and provides specific actionable recommendations ranked by potential impact. This includes content refresh suggestions, new topic opportunities your competitors cover but you don't, and internal linking improvements.

## SEO Research

URL: https://www.frase.io/features/seo-research

Frase analyzes the SERP in 30 seconds. It shows you what topics, questions, and patterns top competitors use — then generates an outline that fills their gaps. The research tool pulls data from the top search results for any query, extracting headings, topics, questions, statistics, and content structures. It identifies what the top-ranking pages have in common and where opportunities exist to create superior content. The generated outlines incorporate all discovered gaps and follow proven content structures.

## Site Audit

URL: https://www.frase.io/features/auditor

Frase audits your site pages against competitors, surfaces technical and content issues, and provides prioritized fixes — with estimated traffic impact. The auditor crawls your pages and compares them against top-performing competitor content, identifying missing topics, thin content sections, structural issues, and optimization opportunities. Each recommendation includes an estimated traffic impact so you can prioritize the highest-value fixes first. Audit capacity ranges from 50 pages (Starter) to 1,000+ pages (Scale/Enterprise).

## Programmatic SEO

URL: https://www.frase.io/features/programmatic

Frase creates location pages, product comparisons, or directory listings at enterprise scale from structured data. Upload a CSV or connect a data source, define your template with dynamic variables, and Frase generates hundreds or thousands of unique, optimized pages. Each page is individually optimized for its target keyword using the same SERP analysis that powers single-page optimization. This is ideal for businesses with location-based services, product catalogs, or any use case requiring large-scale content generation.

## Topic Clusters

URL: https://www.frase.io/features/clusters

Frase maps your content strategy with AI-powered topic clusters. It identifies pillar pages, supporting content, and internal linking opportunities to build topical authority. The cluster tool analyzes your existing content and competitive landscape to recommend a complete content architecture — showing which pillar topics to target, what supporting articles to create, and how to link them together for maximum SEO impact.

## Content Atomization

URL: https://www.frase.io/features/content-atomization

Frase turns one blog post into LinkedIn carousels, Twitter threads, newsletters, and Instagram posts — automatically. Content atomization maximizes the ROI of every piece of content you create by repurposing it across multiple channels in format-native ways. The AI adapts your content's tone, length, and structure for each platform while maintaining your brand voice and key messages.

## Brand Voice

URL: https://www.frase.io/features/brand-voice

Frase knows your brand voice. It enforces terminology and applies reference docs to all AI generation automatically. You can configure brand voice profiles with specific tone guidelines, terminology preferences, style rules, and reference documents. All AI-generated content — from the Agent, content optimization suggestions, and atomization — respects these guidelines. Plans include 1 to unlimited brand voice profiles depending on tier.

## CMS

URL: https://www.frase.io/features/cms

Frase includes a built-in content management system that lets you manage your content workflow from draft to published — all within the platform. The CMS supports direct publishing to WordPress, so you can research, write, optimize, and publish without switching tools. It includes version history, collaboration features, and publishing schedules.

## API & Integrations

URL: https://www.frase.io/features/api-integrations

Every Frase plan includes API access — connect Frase to your existing tools and workflows programmatically. The API provides access to content optimization, SERP analysis, content generation, and other core Frase features. Use it to build custom integrations, automate content workflows, or embed Frase capabilities into your own applications.

## MCP Server

URL: https://www.frase.io/features/mcp

Frase provides a Model Context Protocol (MCP) server that connects Frase capabilities to AI coding assistants like Claude, Cursor, and other MCP-compatible tools. This lets developers and technical teams access Frase's SEO research, content optimization, and AI tracking features directly from their development environment.

## Pricing

URL: https://www.frase.io/pricing

All plans include the complete Frase Agent, SEO + GEO content optimization, AI visibility tracking, site audits, API & MCP access, and brand voice. All plans include a 7-day free trial with no credit card required. Save 20% with annual billing.

- **Starter**: $39/mo (annual) / $49/mo (monthly) — 1 seat, 1 domain, 10 articles/month, 50 audit pages, AI visibility tracking on 2 platforms, 1 brand voice profile. Best for individual content creators and small blogs.
- **Professional**: $103/mo (annual) / $129/mo (monthly) — 3 seats, 5 domains, 40 articles/month, 250 audit pages, AI visibility tracking on 3 platforms, content calendar, internal linking, 5 brand voice profiles. Best for growing marketing teams and small agencies.
- **Scale**: $239/mo (annual) / $299/mo (monthly) — 5 seats, 10 domains, 100 articles/month, 1,000 audit pages, AI visibility tracking on 5 platforms, auto internal linking, omni-channel atomization, data exports. Best for large teams and agencies managing multiple brands.
- **Enterprise**: Custom pricing — SSO/SAML, white-label portal, dedicated account manager, AI visibility across all 8 platforms, custom SLA, unlimited brand voice profiles. Best for large organizations with security and compliance requirements.

## Solutions

### For Agencies
URL: https://www.frase.io/solutions/agencies

Frase helps marketing agencies manage content optimization across multiple clients from a single platform. Agencies can set up separate domains, brand voice profiles, and content workflows for each client. The platform's scalable plans support growing client rosters, while the AI Agent accelerates content production without sacrificing quality.

### For Content Marketers
URL: https://www.frase.io/solutions/content-marketers

Frase gives content marketers an end-to-end workflow from keyword research to published content. Instead of juggling multiple tools for research, writing, optimization, and analytics, content marketers use Frase as their single platform for the entire content lifecycle. The GEO optimization ensures content performs in both traditional and AI search.

### For Enterprises
URL: https://www.frase.io/solutions/enterprises

Frase Enterprise includes SSO/SAML authentication, a white-label portal, dedicated account manager, AI visibility tracking across all 8 platforms, custom SLAs, and unlimited brand voice profiles. Enterprise customers get priority support, custom integrations, and onboarding assistance. The platform meets SOC 2 compliance requirements for security-conscious organizations.

### For SEO Teams
URL: https://www.frase.io/solutions/seo-teams

Frase empowers SEO teams with deep SERP analysis, content scoring, and ranking optimization at scale. SEO professionals use Frase to analyze competitor content strategies, identify content gaps and opportunities, and ensure every piece of content is optimized before publishing. The AI tracking adds a new dimension to SEO reporting by showing performance across AI search engines alongside traditional rankings.

## Integrations

### Integrations Overview
URL: https://www.frase.io/integrations

Frase connects to your existing content workflow through native integrations, browser extensions, and APIs.

### WordPress Plugin
URL: https://www.frase.io/integrations/wordpress-plugin

Publish optimized content directly from Frase to WordPress. The plugin syncs your Frase documents with WordPress posts, maintaining formatting, images, and metadata. Edit in Frase's optimized editor, then publish to WordPress with one click.

### Chrome Extension
URL: https://www.frase.io/integrations/chrome-extension

Use Frase optimization anywhere in your browser. The Chrome extension lets you analyze any page's SEO and GEO optimization, check content scores, and access Frase tools without leaving your current tab.

### Google Docs
URL: https://www.frase.io/integrations/google-docs

Use Frase optimization inside Google Docs. The add-on brings Frase's content scoring, topic suggestions, and optimization recommendations directly into your Google Docs workflow for teams that prefer Google's collaboration features.

## Tools

### Free Tools
URL: https://www.frase.io/tools

Frase offers a suite of free SEO and GEO tools that demonstrate the platform's capabilities and provide immediate value to marketers and content creators.

### GEO Score
URL: https://www.frase.io/tools/geo-score

Free tool to check how well your content is optimized for AI search engines. Enter a URL and target query to get a GEO optimization score with specific recommendations for improving your content's visibility in AI-generated responses.

### SERP Analyzer
URL: https://www.frase.io/serp-analyzer

Analyze any SERP to see what top-ranking pages have in common. The SERP Analyzer shows topic coverage, content structure, word counts, heading patterns, and other signals from the top search results for any keyword.

### Question Research
URL: https://www.frase.io/question-research

Discover the questions people ask about any topic. The Question Research tool aggregates questions from search engines, forums, and Q&A sites to help you create content that directly answers your audience's queries.

### AI Article Writer
URL: https://www.frase.io/ai-article-writer

Generate SEO-optimized articles with AI. The AI Article Writer creates full-length articles based on your target keyword, automatically incorporating SERP research and optimization best practices.

### AI Writing Tools
URL: https://www.frase.io/ai-writing-tools

A suite of AI-powered writing and editing tools for content creation, including paraphrasing, summarization, expansion, and tone adjustment.

### GEO Optimization Tool
URL: https://www.frase.io/geo-optimization-tool

Optimize your content for generative engine visibility with targeted recommendations for improving AI search citation probability.

## Comparisons

### Frase vs Clearscope
URL: https://www.frase.io/vs/clearscope

Clearscope is a content optimization tool focused on SEO grading. Frase offers everything Clearscope does for content optimization, plus GEO optimization for AI search engines, an AI Agent with 80+ skills, AI search visibility tracking, programmatic SEO, content atomization, and a built-in CMS — at a lower price point.

### Frase vs Surfer SEO
URL: https://www.frase.io/vs/surfer-seo

Surfer SEO is a popular SEO content optimization tool. Frase matches Surfer's content optimization capabilities and adds GEO optimization, AI search tracking, an AI Agent, programmatic SEO, content atomization, and more integrations. Frase also includes API and MCP access on all plans.

### Frase vs MarketMuse
URL: https://www.frase.io/vs/marketmuse

MarketMuse is an enterprise content strategy platform. Frase provides comparable content optimization and topic modeling at a significantly more accessible price point, with the addition of GEO optimization, AI search tracking, and an AI Agent that MarketMuse lacks.

### Frase vs Semrush
URL: https://www.frase.io/vs/semrush

Semrush is a comprehensive SEO suite covering backlinks, technical SEO, and keyword research. Frase specializes in the content optimization and AI search visibility niche, offering deeper content scoring, GEO optimization, AI tracking, and a dedicated AI Agent that Semrush's content tools don't match.

### Frase vs Ahrefs
URL: https://www.frase.io/vs/ahrefs

Ahrefs is known for backlink analysis and keyword research. Frase focuses on content creation and optimization with AI-powered tools, GEO optimization, and AI search tracking — areas where Ahrefs has limited capabilities.

### Frase vs Writesonic
URL: https://www.frase.io/vs/writesonic

Writesonic is a general AI content generation tool. Frase differentiates by grounding all content generation in real SERP data and competitor analysis, providing optimization scoring, GEO capabilities, and AI search tracking that pure AI writers like Writesonic don't offer.

### Frase vs Rytr
URL: https://www.frase.io/vs/rytr

Rytr is a budget AI writing assistant. Frase offers a complete SEO and GEO workflow — from research to optimization to tracking — that goes far beyond Rytr's basic AI content generation. Frase's content is grounded in SERP analysis rather than general AI generation.

### Frase vs SE Ranking
URL: https://www.frase.io/vs/se-ranking

SE Ranking is a traditional SEO platform with rank tracking and site auditing. Frase adds GEO optimization, AI search visibility tracking, an AI Agent, and deeper content optimization capabilities that SE Ranking's content tools don't provide.

### Frase vs Conductor
URL: https://www.frase.io/vs/conductor

Conductor is an enterprise SEO and content platform with premium pricing. Frase offers accessible pricing with GEO optimization, AI search tracking, and an AI Agent — capabilities that make it a strong alternative for teams that don't need Conductor's enterprise-only approach.

### Frase vs Otterly
URL: https://www.frase.io/vs/otterly

Otterly focuses specifically on AI search tracking and monitoring. Frase combines AI tracking with a complete content creation and optimization platform, so you can both monitor AI visibility and take action to improve it — all in one tool.

### Frase vs Profound
URL: https://www.frase.io/vs/profound

Profound is an AI search analytics tool. Frase provides end-to-end content workflow — from research and writing to optimization and tracking — while Profound focuses primarily on AI search analytics without content creation capabilities.

### All Comparisons
URL: https://www.frase.io/vs

See how Frase compares to every SEO and content optimization alternative.

## Resources

### Blog
URL: https://www.frase.io/blog

The Frase blog covers SEO, GEO, content marketing strategy, AI search trends, and product updates. Published regularly with insights from the Frase team and industry experts.

### Case Studies
URL: https://www.frase.io/case-studies

Customer success stories showing real results from using Frase, including traffic growth, ranking improvements, and content workflow efficiency gains.

### Reviews
URL: https://www.frase.io/reviews

Customer reviews and ratings from verified Frase users, covering platform usability, feature quality, customer support, and ROI.

### SEO & GEO Guide
URL: https://www.frase.io/resources/seo-geo-guide

A comprehensive guide to SEO and Generative Engine Optimization, covering strategies for ranking in both traditional and AI search engines.

### What is Generative Engine Optimization (GEO)? Complete Guide 2026
URL: https://www.frase.io/blog/what-is-generative-engine-optimization-geo

The definitive guide to Generative Engine Optimization (GEO), also known as LLMO, AEO, GSO, or AIO. Covers how AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Claude select content for citations. Includes research-backed strategies from Princeton University studies showing up to 40% improvement in AI visibility, platform-specific tactics, measurement frameworks, and recovery strategies. Updated for 2026.

## Company

### About
URL: https://www.frase.io/company/about

Information about the Frase team, mission, and company story.

### Security
URL: https://www.frase.io/security

Frase maintains SOC 2 compliance and follows industry-standard security practices for data protection, encryption, and access control.

### Contact
URL: https://www.frase.io/contact

Get in touch with the Frase team for sales inquiries, support, or partnerships.

### Book a Demo
URL: https://www.frase.io/demo

Schedule a personalized demo of Frase to see how it can help your team's content workflow.

### Affiliates
URL: https://www.frase.io/partners/affiliates

Join the Frase affiliate program to earn commissions by referring new customers.

### Sign Up
URL: https://www.frase.io/signup

Start your 7-day free trial of Frase. No credit card required.

### Help Center
URL: https://docs.frase.io

Documentation, tutorials, and support resources for Frase users.

## Developer & API Documentation

### MCP Server
URL: https://www.npmjs.com/package/@frase/mcp-server

The Frase MCP Server (`@frase/mcp-server`) exposes 63 tools via Model Context Protocol, enabling AI assistants to interact with Frase programmatically. It works with Claude Code, Claude Desktop, Cursor, Windsurf, VS Code Copilot, and any MCP-compatible client.

**Installation:**
- Claude Code: `claude mcp add frase -- npx -y @frase/mcp-server --api-key sk_live_YOUR_KEY`
- Cursor: Add to `.cursor/mcp.json`
- Windsurf: Add to `~/.codeium/windsurf/mcp_config.json`
- VS Code Copilot: Add to `.vscode/settings.json` under `github.copilot.chat.mcpServers`

**Available tool categories:**
- Sites: list_sites, create_site
- Briefs: list_briefs, create_brief, get_brief, get_brief_status, export_brief
- Content: list_content, get_content, generate_content, update_content, delete_content, regenerate_content, get_content_status, export_content
- Research: list_research, start_research, get_research, delete_research, export_research
- Audits: list_audits, start_audit, get_audit, audit_page, export_audit
- SERP: analyze_serp, analyze_competitors, get_search_intent
- AI Visibility: get_ai_visibility, list_prompts, create_prompt, get_prompt, update_prompt, get_insights, get_competitors, get_alerts, get_crawler_logs
- Analytics: get_gsc_overview, get_gsc_queries, get_gsc_pages, get_content_gaps, list_performance_alerts, resolve_alert
- Optimizations: list_optimizations, start_optimization, get_optimization, apply_optimization, get_optimization_insights, dismiss_optimization
- CMS: publish_content, list_cms_connections
- Webhooks: list_webhooks, create_webhook, get_webhook, update_webhook, delete_webhook
- Competitive Analysis: list_competitive_analyses, start_competitive_analysis, get_competitive_analysis, generate_brief_from_analysis, delete_competitive_analysis, search_locations
- Jobs: get_job_status

**Pre-built prompt workflows:**
- create_seo_article: Full workflow from research to optimized, published article
- content_pipeline: Autonomous end-to-end content lifecycle (research → publish → monitor)
- content_watchdog: Monitor performance alerts, diagnose drops, auto-fix content
- optimize_content: Score content and apply improvement suggestions
- keyword_research: Research keywords with SERP and intent analysis
- competitor_analysis: Analyze competitor content strategy and find gaps
- content_audit: Audit a site for SEO issues and prioritize fixes

### API Reference
URL: https://next.frase.io/api/docs

The Frase API provides programmatic access to all platform features. Interactive documentation powered by Scalar.

**Authentication:** All API requests require an `X-API-KEY` header with a scoped API key in `sk_live_*` format. Keys are created at https://next.frase.io/settings/api-keys.

**Base URL:** `https://next.frase.io/api/v1`

**Rate limits (per minute):**
- Starter: 20 requests/min
- Professional: 60 requests/min
- Scale: 200 requests/min
- Enterprise: Custom

**Key API endpoints:**
- GET/POST /sites — Manage tracked websites
- GET/POST /briefs — Create and manage content briefs with SERP-driven outlines
- GET/POST /content — Create, generate, update, and manage content documents
- POST /content/generate — Generate a full article from a brief using AI
- POST /content/{id}/publish — Publish content to Frase CMS or connected platforms
- POST /content/{id}/regenerate — Regenerate or improve content with optional instructions
- GET/POST /research — Start AI-powered research sessions
- GET/POST /audits — Run site audits (full, content, technical, quick)
- POST /audits/page — Audit a single URL for E-E-A-T, GEO, and SEO scores
- GET /serp/analyze — Analyze search engine results for any query
- GET /serp/competitors — Analyze competitor content
- GET /serp/intent — Classify search intent
- GET /ai-visibility — Get AI visibility overview metrics
- GET/POST /ai-visibility/prompts — Monitor AI search citations
- GET /analytics/gsc/overview — Google Search Console overview
- GET /analytics/gsc/queries — Top search queries
- GET /analytics/gaps — Content gap opportunities
- GET /analytics/alerts — Performance alerts (ranking drops, traffic changes)
- GET/POST /optimizations — Start optimization analysis and apply suggestions
- GET/POST /webhooks — Manage webhook integrations

**OpenAPI Specification:** Available at https://next.frase.io/openapi.json (OpenAPI 3.1.0)

### Content Workflow Best Practices

The recommended Frase content workflow for maximum SEO and GEO impact:

1. **Research first** — Use `start_research` and `analyze_serp` to understand the search landscape before writing anything
2. **Brief before content** — Use `create_brief` with `generate_outline: true` to create a SERP-driven outline. The brief analyzes top-ranking competitors and generates a comprehensive outline.
3. **Generate from brief** — Use `generate_content` with the brief ID. Content generated from briefs is structured to cover all identified topic gaps.
4. **Optimize iteratively** — Use `start_optimization` to score content against SERP competitors. Target score 70+ for standard keywords, 80+ for high-value keywords. Apply suggestions with `apply_optimization`.
5. **Publish** — Use `publish_content` to publish to Frase CMS or connected platforms (WordPress, Webflow, Sanity)
6. **Monitor** — Use `create_prompt` in AI Visibility to track whether AI search engines cite your content. Use `list_performance_alerts` to catch ranking drops early.

### Internationalization

Frase supports 50+ languages with regional targeting. When creating content for non-English markets:
- Set `target_language` (ISO 639-1) on brief creation — e.g., "de" for German, "pt" for Portuguese, "ja" for Japanese
- Set `target_country` (ISO 3166-1) for regional SERP analysis — e.g., "br" for Brazil, "mx" for Mexico, "de" for Germany
- SERP analysis and competitor data are localized to the specified country
- Content optimization scoring accounts for language-specific patterns