--- title: "Frase — SEO & GEO Content Platform for AI Search" description: "The content operating system for AI search. Frase writes and optimizes content that ranks on Google and gets cited by AI — SEO, GEO, and AEO in one loop." canonical: https://www.frase.io --- # Rank on Google. Get cited by AI. Find your next content opportunity. Create, optimize, and maintain content for Google and AI search, all in one place. - 4.8/5 · 600+ reviews on G2 & Capterra - 7-day free trial - No credit card You never start from a blank page, and nothing ships until you approve it. Write it yourself, together, or let Frase draft it In your voice learned from your pages, or set by you in the Brand Hub Publishes to WordPress, Webflow, Sanity, Wix or FraseCMS Frase tracks where AI answers name you, and where they name a competitor instead. Tracks ChatGPT, Perplexity, Claude, Gemini, Google AI Measures visibility, share of voice, position, sentiment Shows the buying stage where AI drops you Frase checks your guarded pages' rankings and clicks every week. If one slips, Frase drafts the fix. Watches Google position and clicks, from Search Console Checks every week If a page slips Frase drafts the fix for you to approve Frase audits your site and your search data, then ranks what to fix and write, most useful first. Looks at your pages, your search data, your competitors Scores the whole site, plus a separate AI Visibility score Then ranks every fix and opportunity by impact ## People search on Google and ask AI. You need to win both. Google ranks pages. AI tools name brands. Most sites are built to win one of those and are invisible in the other, and **your buyer follows whichever answer they see first.** You usually find out from a prospect, weeks late. Start with your own site. [Frase shows you what is costing you before you change a thing.](#start-with-the-audit) On Google Rank in the results, and in the AI summary above them. Frase checks every page, scores it for search, and writes the fixes worth making first. In AI answers Be the source the AI answer names. Frase tracks which of your pages AI tools mention, and writes the ones they are missing. > I love the emails about AI visibility — they help me understand how I'm trending on different LLMs. I rate the likelihood of recommending it a 10 out of 10. FG Fe G. (Growth Marketing Lead) [Read on G2](https://www.g2.com/products/frase-io/reviews/frase-io-review-12513594) ## Frase shows you what is holding your site back, and drafts the fixes. Frase checks your site page by page, scores each one for search and for AI answers, and puts the most valuable fixes first. **You see what it is costing you before you change a thing.** Frase then writes the fixes for you to approve, and keeps checking your rankings and AI mentions every day. - 7-day free trial - No credit card > I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO. CS Chet S. (Physician, Medical Educator) [Read on G2](https://www.g2.com/products/frase-io/reviews/frase-io-review-12951989) ## Know what's worth doing next. Frase looks at your search data, your competitors, the pages you already have, the pages losing ground, and the questions visitors ask you. You get one list, with the most useful work at the top. - 7-day free trial - No credit card ## See every topic you could own. Frase maps each topic you write about: what you have written, what is under way, and the subtopics you still owe a reader, pulled from what already ranks. Every gap is a brief away. [See how topic clusters work](/features/clusters) ### Frase publishes to your CMS. Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts the page on FraseCMS. **Scheduled, formatted, schema attached.** No copy and paste, no migration. ### Frase scores every page. Every page gets a search score and an AI-readiness score, and Frase tracks your share of voice across ChatGPT, Perplexity, Gemini, and Google AI every day. **You know where you stand before a prospect tells you.** ### Frase fixes pages that slip. Content Guard watches rankings and traffic on your published pages. When one slides, Frase drafts the revision and sets it in front of you. **You approve each change.** Opt in, and low-risk fixes ship on their own. ### Frase learns what visitors ask. Frase Answers sits on your site and captures the questions your visitors actually ask. **Every unanswered one is a topic you can own next.** The loop starts again, with better information than any keyword tool has. ## Agent-led drafts you can actually publish. Frase Agent reads the pages already ranking, then writes the draft in your brand voice, learned from your own site or set by you in the Brand Hub. **You give a line of feedback, and the agent rewrites.** Your content rules hold anything that looks off before it reaches you, so you are editing a draft, not rescuing one. Run any step from Claude, Cursor, or your other AI tools through the [Frase MCP server](/features/mcp). > What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster. SS Sophia S. (Small business) [Read on G2](https://www.g2.com/products/frase-io/reviews/frase-io-review-12465493) ## You log off. Frase keeps working. Overnight, Frase audits, drafts, watches, and queues what needs your call. **You decide what it may publish without asking**, and you can change your mind at any time. ## You know what to write. And it gets written. Frase checks your site, finds what your buyers are searching for, and writes the drafts in your voice. You approve the ones you like and the pages go live. **Then Frase keeps watching them**, so nothing quietly slips while you are busy. - 7-day free trial - No credit card ### The topics worth owning The searches your buyers are already making that nobody in your category has answered well. ### A score for every page Where each page stands in search and in AI answers, so you stop finding out late. ### Pages ready to publish Real drafts in your voice, checked and ready to go live. Not another backlog. Plans open at $39/mo on yearly billing, or $49 month to month — one site, one person. Working as a team, or running more than one site? That is Professional, $103/mo yearly or $129 monthly, which adds the seats, sites and content volume a team gets through. Add seats, credits or AI prompts as you grow. [See plans](/pricing) ## Loved by the teams who use it. 4.8/5 across G2 and Capterra [Read the reviews](/reviews) > “Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well.” KI Kevin Indig Growth advisorShopify G2 Atlassian > “I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.” BH Brendan Hufford SEO content strategist > “The MCP is so easy to use and is a game changer because it brings insights directly into my workflow without needing to toggle between tabs.” [Read on G2](https://www.g2.com/products/frase-io/reviews/frase-io-review-12513594) FG Fe G. Growth Marketing Lead > “The Blog creation feature is incredible. I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO.” [Read on G2](https://www.g2.com/products/frase-io/reviews/frase-io-review-12951989) CS Chet S. Physician, Medical Educator > “I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords.” [Read on G2](https://www.g2.com/products/frase-io/reviews/frase-io-review-11570791) PM Pam M. Search Engine Optimization Team Lead > “What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.” [Read on G2](https://www.g2.com/products/frase-io/reviews/frase-io-review-12465493) SS Sophia S. Small-Business, Accounting > “I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.” [Read on G2](https://www.g2.com/products/frase-io/reviews/frase-io-review-12928732) QP Quang P. Technical Writer ## Frequently Asked Questions Do I have to move my site to Frase? No. Frase publishes into the CMS you already use — WordPress, Webflow, Sanity or Wix. Or publish to FraseCMS: an agent-ready CMS, hosted or headless, on your own domain, with WebMCP so AI assistants can read your pages and act on them. Either way your content stays yours and exports whenever you want it. Does Frase monitor whether AI cites me? Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your share of voice moves. AI Visibility is a separate feature from Content Guard. Does Frase fix pages automatically? Content Guard watches your published pages for ranking and traffic decay in Google and drafts the fix. You approve each change. You can opt in to let Frase apply low-risk fixes automatically, but that stays your call. How does Frase know my brand? Two ways. Frase builds a brand profile from the content you already have, and you can set it yourself in the Brand Hub: your tone, your rules, the terms you use and the ones you never want used. Every draft is written against that, then checked against the live results you are competing with. Is Frase for agencies? Yes. On Scale, agencies get multi-site, multi-seat, exportable client-ready reports, and role-based access. White-label, branded client portals, and custom domains are available on Enterprise. Does the free trial need a credit card? No. The trial runs for 7 days with no credit card required. You add billing only when you choose a plan. Can I run Frase from my own agent or terminal? Bring your own agent. Frase runs where you already work — Claude, ChatGPT, Codex, Cursor, your own terminal — through the MCP server and CLI, on every plan, so it researches, drafts and publishes without leaving the tool you are in. Point it at your site and let it run. Do I need to be an SEO expert to use Frase? No. Frase handles the research, drafts in your voice, and points to exactly what to improve before you publish. You bring the strategy and the judgment. Frase does the legwork. ## Frase does the work. You stay in charge. Point Frase at your site and see what it finds. The fixes come written, and nothing goes live until you say so. [See plans](/pricing) [Talk to us about Enterprise](/demo) - 7-day free trial - No credit card ## Next steps - Start a free trial: https://signin-next.frase.io/sign-up - Plans and pricing: https://www.frase.io/pricing - Check where AI search cites you today: https://www.frase.io/tools/ai-visibility-checker