James Welch is a Director at Embryo Digital. On top of that, he’s an industry veteran that still manages to innovate month-on-month, year-on-year, with ideas, tools, marketing strategies, and online solutions built to weather current and future search climates. Having previously helped grow three search agencies he’s joined Embryo, after the company re-invigorated his fondness for the sector.
Embryo Digital writes extremely long form content—usually around 6000 words each. As an SEO expert, James knows that this practice has a number of benefits, but the biggest is that it greatly improves performance.
But James also knows that if he wants content to perform well, it can’t just be long. The whole thing has to be relevant to the topic they’re writing about, not just the first 20%. And making long form content that’s highly relevant to a given topic requires research. A lot of research.
When it came down to it, James’ writers were spending most of their time researching instead of actually writing.
James needed a way to reduce research time without compromising the quality of that research.
James’ team now uses Frase to accelerate their content creation workflow by automating the tedious research necessary to create high quality content briefs. As James puts it, “We use the wonderful content briefing tool, which reduces so much research time and allows our writers to focus on what they do best—writing!”
Frase Content Briefs analyze the top 20 results for a Google query and automatically generates a content brief for it. What previously took the team hours now takes them seconds.
“We have easily saved at least one full-time employee’s equivalent in cost by using Frase. As a small company, this has been a lifesaver.”