Frase uses Desktop Metal’s website content to answer questions and capture leads, automatically.
Nick implemented the Frase Answer Assistant on Fiber’s website in order to instantly answer inbound questions.
No more delayed answers to technical questions. No more burdening the sales team with top-of-funnel conversations.
What’s more, after Desktop Metal connected Frase’s email capture feature to their CRM, they saw an 18% increase in leads for the Fiber printer. All of which were captured automatically.
Turns out, visitors to Desktop Metal’s website were much more likely to advance through the sales process after they’d gotten an answer to a question.
On top of that, the tool provided valuable insight into the types of questions that Desktop Metal didn’t have content capable of answering, and helped them build a comprehensive plan around creating content that could fill those gaps.
With Frase, Desktop Metal increased leads for their Fiber™ 3D printer by 18%
Desktop Metal was able to drive business outcomes by providing instant answers to site visitors with questions, all without the costs associated with burdening an existing team or creating a new one.
And the best part was that it only took Nick a couple days to get Frase up and running. As Nick put it,
“One big motivation behind Frase vs Live Chat was the ease of getting it all loaded and ready to go. Instead of manually building out playbooks or decision trees, Frase just crawled all of our existing content, which we spend a lot of time creating. The barrier to get up and running was very low.”