Introducing Frase 2.0: Simplicity Meets Power

Since our journey began in 2017, Frase has rapidly grown into a leading AI-driven SEO content tool, serving tens of thousands of users and building a community of over 17,000 members. As we expanded, we packed the product with features to meet the demands of content creators. But as we listened to our customers and saw shifts in the AI market, it became clear that it was time for a change.

That’s why we built Frase 2.0. We removed the functionality that caused clutter and confusion and focused on building more of what truly mattered to our users. The result? A simpler yet more powerful tool that ensures you don’t need an army of specialists or endless training to create content that drives results. Frase 2.0 streamlines every step of the process, so you can focus on creating high-quality, discoverable content that moves your business forward.

In this post, we’ll pull back the curtain on the new Frase 2.0 and what it means for you.

Redesigned AI Writer for Faster and More Flexible Workflow

The new in-line AI Writer ensures fast and flexible content generation is never more than a keystroke away.

*What’s new: Generate in-line AI content with SERP integration, flexible prompting, and a new rewrite workflow for tailored results.

*Coming soon: Frase 2.0’s AI writer will tap into a repository of your research to generate content that’s both tailored and factually accurate, helping you engage your audience with precision.

In today’s fast-paced content environment, you need a tool that adapts to your needs, helps you create faster, and ensures accuracy every step of the way. Frase 2.0’s AI writer is built to do just that. Instead of wasting time switching between tools, you can now generate research-driven content directly in the editor, all within a single platform.

Imagine drafting an article or rewriting a section in seconds, guided by real-time SERP data that helps you align your content with what your audience is actively searching for. Frase 2.0’s flexible prompting options, including custom prompts and an enhanced rewrite workflow, ensure that each piece of content is tailored to your specific needs. Whether you’re optimizing existing copy or starting from scratch, Frase 2.0 keeps everything seamless and in one place, saving you time and effort.

The end result? High-quality, optimized content generated quickly and efficiently, helping you focus on what truly matters—delivering results for your business.

Article Wizard for Advanced Full SEO Article Creation

Frase’s Article Wizard offers a step-by-step workflow for generating SERP-based articles.

*What’s new: Generate in-line AI content with SERP integration, flexible prompting, and a new rewrite workflow for tailored results.

*Coming soon: The Article Wizard will soon be able to generate full articles tailored to your specific brand tone and style guide, ensuring every piece of content aligns perfectly with your brand identity.

Creating high-quality, SEO-optimized content can be time-consuming and overwhelming, but Frase 2.0 simplifies the entire process with its powerful Article Wizard. Instead of juggling multiple tools to research, outline, and draft your content, the Article Wizard guides you through every step in one streamlined workflow.

Whether you’re writing a blog post, product page, or long-form article, Frase 2.0 makes it easy to go from concept to completion. It generates optimized titles, builds structured outlines, and provides research-backed insights, so you don’t have to spend hours on manual tasks. The enhanced quality of AI-generated articles ensures that every piece you create is not only completed faster but also optimized to perform better in search engines.

With everything you need in one platform, Frase 2.0 takes the complexity out of SEO article creation, helping you produce high-performing content quickly and efficiently.

Modern Design with UX and Accessibility Best Practices

Dark mode and other UI improvements make navigating Frase faster and easier.

*What’s new: Enjoy a modern, streamlined design with dark mode, keyboard shortcuts, and standardized patterns for a simpler, decluttered UI.

Frase 2.0 is designed to make your content creation process smoother and more efficient, so you can focus on producing great work without distractions. We’ve revamped the entire user experience to ensure every aspect is intuitive and easy to navigate. Whether you’re working on tight deadlines or late into the night, keyboard shortcuts help you move faster, while dark mode reduces eye strain during those long working hours.

By implementing standardized design patterns, we’ve decluttered the interface, giving you a clean, organized workspace that helps you stay focused. The result? An optimized user experience that eliminates friction and lets you concentrate on what really matters: creating high-quality content with ease.

Project Management & Collaboration Tools for Scalability

Frase’s new and improved commenting system ensures team communication and edits can take place inside the platform

*What’s new: Easily manage documents in bulk, collaborate with a flexible commenting system, and integrate seamlessly with WordPress and Google Docs for scalable content creation.

*Coming soon: Kanban boards and document tags are on the way, offering a more organized and efficient way to manage projects and documents, helping your team stay on track and streamline workflows.

In Frase 2.0, collaboration is seamless, allowing teams to stay organized and scale their content efforts effortlessly. Managing multiple documents across users, statuses, folders, and due dates is no longer a hassle, thanks to bulk management tools that help you keep everything on track. An improved commenting system ensures that team communication and edits happen directly within the platform, eliminating the back-and-forth of emails and keeping the workflow streamlined.

With enhanced WordPress and Google Docs plugins, Frase 2.0 integrates smoothly into your existing workflows, so your team can continue working with the tools they already use. Scaling content creation has never been easier, making project management efficient and stress-free.

Enhanced Frase Workflows

*What’s new: Streamline optimization with the Frase topic score, experience 70%+ faster speeds, and organize effortlessly with an enhanced drag-and-drop outline builder.

Frase 2.0 doesn’t just make content creation faster—it makes it smarter. With the Frase topic score built directly into the editor, you can optimize your content in real-time without ever leaving the document. This means you can fine-tune your writing as you go, ensuring it’s always optimized for search engines and readers alike.

The new technology stack behind Frase 2.0 ensures a 70%+ boost in speed across all key workflows, so whether you’re drafting, editing, or optimizing, everything runs seamlessly. Additionally, the improved outline builder lets you effortlessly drag and reorder sections, with intuitive dropdowns for headers, giving you full control over how your content is structured.

No matter what stage of the content creation process you’re in—drafting, optimizing, or organizing—Frase 2.0 brings everything together in one seamless, efficient workflow.

Get Started with Frase 2.0

Frase 2.0 is a reimagined version of Frase with research-driven workflows, advanced SEO capabilities, and a sleek, modern interface, we’re empowering content creators and marketers to produce higher-quality content in less time. Ready to experience the future of content creation?

Get started with Frase 2.0 today.