Frase vs Jasper: The Best For AI-Driven Content That Performs? Full Comparison with Examples
Trying to decide between Frase and Jasper? If you’re a marketer looking to create impactful content, you came to the right place.
In this comparison, we’ll use both platforms to research, write, and optimize a marketing article that potentially outperforms the SERPs. Then, we’ll repurpose it into short-form copy that converts readers into leads.
By the end, you’ll discover which platform is the most effective AI to drive results not just for SEO content, but any marketing campaign.
Let’s dive in!
TABLE OF CONTENTS 👇
Scaling Your Content with AI: Frase vs Jasper
If you tried other AI tools before, you may have noticed that they’re often not as effective as they say.
Sure, they save time on the writing and brainstorming, but there’s still a lot left to improve. Brand guidelines, tone of voice, SERP best practices, deep topic research… Most AI writers are limited to just one phase—writing—which makes the content feel shallow and bland.
How do you stand out as the SERPs get swamped with more and more mediocre AI posts? Two key components:
- Deep, multi-source research of top competitors to find out how to match and overdeliver
- Unique brand tone that resonates with your audience’s goals
That’s why we recommend that you go with Frase at the end. Jasper creates engaging copy, but it’s not a complete solution. You’ll still need to buy additional platforms for SEO optimization and other vital marketing tools.
Instead, Frase is an all-in-one content AI platform for both long and short forms, including keyword research and SERP-based content generation. You can test it here without a credit card.
Want to see the difference first? Keep reading.
Frase Overview
Frase is a content creation suite for full-stack marketers that removes the need for additional SEO software. This makes it a more economical choice compared to the combined expense of Jasper and Surfer.
After signing up, you can choose among dozens of use cases—long and short form included:
If you want to start from scratch, you have three options:
With SEO Workflow, you start with your target query and load the keyword research. If you want to skip this for later, choose Blank Document.
And if you want the most hands-off generation method, choose AI Article Wizard. Frase will automatically scan competitor pages, generate content structures, add instructions to headings, and write the full article… all just from typing your keyword.
Want more control over your content? From any of the three options, you can edit in-line with AI:
Frase scans through the SERPs to generate relevant content when the bottom toggle is on (“Use search results”). You can turn it off if you want the writing to be more creative or point to specific URLs.
As you see on the right, Frase also previews the top results and their structures. This helps you build an outline without having to read dozens of posts individually:
Before the generation, you can also see the competitor SEO scores and opportunity keywords. Frase articles usually score 80-95% by default, but you can optimize further as shown below:
Instead of manually doing the research or SEO, Frase simplifies all these stages.
Jasper Overview
Jasper positions itself as the leading AI writing copilot. It’s an assistant that helps writers effortlessly create complex multi-channel content campaigns.
Below is a quick example on how it works:
Starting from a blank page you have access to many use cases and commands to generate content directly. If you want to write full blog posts in one go, you would choose the Blog template and fill out the instructions.
For research there’s also Jasper Chat, although limited:
For example, we tried to scan through top competitors. It did recognize the top pages, but we couldn’t find a prompt that returned their keywords and outlines without giving errors.
Like Frase, Jasper also has brand voice detection tools:
(Except you can’t write your tone directly.)
Now that you know what both can do, let’s test both platforms.
Frase vs Jasper: Use Case Comparison
Suppose you’re an agency director and your target audience is eCommerce entrepreneurs. You want to gain visibility on search by writing an ultimate guide about ”eCommerce marketing”. Or maybe down the line, you want to reuse it as a lead magnet and promote it on social media.
In short:
Outline > Research > Write > Optimize > Repurpose
Let’s see how both perform!
#1 Create a Content Outline
Before you even research the topic, it’s good to have a high-level overview. What are the key sections and questions that people want to know about this keyword? Usually the top results will give you the answer to this.
First, let’s see what Jasper comes up with:
Although the headlines are bare-bones, it’s a complete outline to know what to research next. Below is another version when using the blog post template instead:
The question is, why are both versions so different? Terms like “loyalty programs” or “branding” don’t appear in the first generation. It’s possible that Jasper is mixing sections found in the SERPs with others made up without research.
By contrast, the Frase outlines are SERP-based only, with more sources than Jasper:
After adding the main keyword, Frase scanned 19 results to later build the outline, including title ideas:
To build the outline, Frase found the headings of every relevant search result to generate its own on the right:
Frase also evaluates the topic score and domain authority of every page so you have a better idea of who to model:
Want a more high-level content plan? Click on Generate Brief and Frase will research more components for you:
This way you know your research won’t be wasted and every section contributes to getting results.
So while both tools build thorough outlines, Frase is more strategic and clearer.
#2 Research of Topics and Competitors
Unless you’re an eCommerce marketer yourself, chances are you’ll still need to learn more to outperform the top SERPs. It’s not just how-to knowledge but also competitor topic gaps, statistics, examples… Even with tools like ChatGPT, research is the most time-consuming stage to do right.
“Based on the top SERPs, what’s everything I need to know about eCommerce marketing that will allow me to write a full-length SEO post to outperform these competitors?”
So we sent this prompt to Jasper:
And it generated a summary with all the key points around this topic. It seems good enough until you compare it to Frase:
Frase was a lot more detailed, including niche terms and statistics throughout 27 headers vs 10 on Jasper. Instead of limiting the research to the top 5 sources, it included 19. This way you don’t miss out on newer (potentially better) articles that aren’t ranking higher yet.
What’s more, giving this same research to the AI leads to better content later, without you having to write any prompts.
#3 Generate a High-Quality Blog Post Using AI
Now that you have the structure and research ready, how does the AI content stack up against the top results?
For reference, here’s the intro from the no.1 result from Hubspot:
Now, here’s a preview of the Jasper article:
And below is the intro from Frase. You can read the full version here:
You may notice that this last version is more conversational and easier to read. Here are two other quality checks that we found interesting:
High-readability content is more likely to resonate with readers (the lower the score, the better). HemingwayApp scores the Frase version at Grade 10 vs 13 for Jasper. It also has fewer complex sentences overall, ~19.5% of the total.
Moreover, Jasper seems to sound more robotic (99.34% below):
Even though both are 100% AI-generated, ZeroGPT recognizes most of the Frase content as human-written. While readers don’t mind AI content according to studies, it’s not going to help you stand out from competitors, let alone build brand reputation.
Clearly, the content quality was higher on Frase in this test.
But that was the first generation. What do both look like once optimized?
#4 SEO Optimize an AI Blog Post
Before boosting the SEO score, let’s see where each version starts in terms of keywords, topics covered, and recommended content length.
Jasper generated half of the recommended length and reached an average score (57%). As for Frase, the version below scored 82% with little to no topic gaps.
According to this scoring system, Frase would rank #5 on the SERPs and Jasper at #9.
To improve the Jasper version, you would have to buy a keyword tool to discover the ones you missed.
Another inconvenience is that the Jasper AI doesn’t let you rewrite large texts. So instead, we pasted the same prompt section by section. It rewrote the content so it’s more SEO optimized, and it worked:
The score went from 57% to 66%. However, it still scores 99.3% on ZeroGPT, and its Readability Grade worsened (now 14). That’s too much quality loss for a tiny SEO boost (#9 → #8):
Going back to Frase, we started at 82%. Now if you recall from earlier, you could boost this score by pasting keywords and using the AI editor:
Well, there’s an easier way! Find a section with little to no keywords, select with the AI editor, and use a prompt like this:
Without even looking at keywords, by pasting this prompt on emptier sections the Frase score increased to 94%:
In short, Frase was more optimized than Jasper in the first generation and it’s easier to improve further without losing quality.
#5 Repurpose Articles for Infographic
Let’s say the articles are doing great, so you want to reuse them as lead magnets. You promote them on social media, so visitors go to your opt-in page to claim the “eCommerce Marketing Handbook”.
Both Jasper and Frase support short-form content, so it’s easy to do:
This is the version based on the Jasper article, and below is the one for Frase:
For a free eCommerce course, the Frase version still feels more premium. Headlines, feature lists, hashtags… ready to post without extra work.
Both platforms can repurpose content easily, but Frase is more convenient.
Frase vs Jasper: Feature Comparison
Still trying to decide? Below are five broader factors to consider:
Versatility
The ideal AI platform unifies all content marketing processes in one place. Is that the case of Jasper?
Going back to the tests, it did a decent job with the outlines and content repurposing. But it felt short on the research, writing, and especially SEO optimization. To compensate for this it has a lot of integrations for tools like Surfer, implying that Jasper is not a complete AI content solution.
(Frase has enough SEO features to potentially outperform competitive keyword SERPs)
As for marketing overall, both platforms are versatile in long-form content and short-from copywriting. Jasper simplifies this with ~80 templates while Frase has over 100.
Both support the 20 most popular languages, although Jasper covers 60 others.
Like most tools, Jasper overlooked the SEO and research stage (most time-consuming). Frase is the only AI designed to optimize the full content workflow.
Brand Alignment
Imagine there’s a perfect AI writer out there allowing anyone to create 10/10 content. Your competitive edge then boils down to your branding and tone of voice. Can Jasper and Frase reflect that?
On Jasper, you get two tools. The Knowledge Base:
And then the Voice customization:
They’re both essentially the same customization tool under different names and sections. Feels familiar?
Jasper is straightforward: Knowledge Base for your company information and Voice Tool for your brand tones (up to 3 in the premium plan). You can use URLs, files, and texts, but you can’t directly write your customized tone if it’s shorter than 1,000 characters (maximum 7,000).
On Frase, there are no limits of how long or short you can customize:
Want to leverage a knowledge base as well? From the in-line editor, you can turn off SERP searches and add your links in the prompt:
Frase is less restrictive for brand alignment and voice customization.
Ease Of Use
Without reading a guide like this, how quickly can your content team master Frase and Jasper?
Jasper isn’t as intuitive. You could set up the templates, knowledge base, and tones so other members can use them right away. But it doesn’t end there:
There are several steps before generating any content. Choose template > Topic > Audience > Outline > Knowledge Base > Generate. There are extra options that complicate this more::
- Should you generate content on the Chat or the Create tab?
- Would you know that Remix is a reformatting tool? Why not have this directly in the editor?
- Do you create documents directly or create a Campaign first?
Frase is a lot simpler:
From this home screen, you create a New Document, choose your mode (Blank Page, SEO Workflow, AI Article Wizard), and that’s it. With the last one, simply entering the keyword generates the entire research and content.
Want to replace the prompt writing with presets? There are AI Tools for that (community tools included):
Want to save time when formatting? There are templates for that:
Not to mention that all the topic and SEO research is already done and visible on the right:
Frase involves far fewer steps than Jasper, requiring a negligible learning curve for non-SEO experts.
Accessibility
Whether you go with Frase or Jasper, you can use both almost anywhere. That’s because both have browser extensions (Jasper example below):
And here’s how easy it is to use the Frase extension:
After you set up custom tones and templates in Frase.io, you can access them anywhere, as if you’re still writing in-platform.
As for integrations, Jasper currently has these:
Frase has the integrations below, including Google Search Console, Google Docs, and WordPress:
Looking for other apps? Both platforms still work using the API/extensions.
Pricing & Best Value
This comparison used Jasper Pro ($69/mo) and Frase Basic ($45/mo):
You may wonder “why is Jasper so expensive”? It’s because they’re selling you features like AI image generation and instant campaigns, which may not help you get results.
We also found misleading the “SEO Mode” that appears in the $49 plan but not in Pro. The fine print says “Surfer SEO sold separately”.
Unlike Jasper, Frase starts at $0-$15, including no-credit-card free trials for any plan:
Most content calendars fit under the Basic plan, which includes 30 SEO-assisted documents (SEO workflow mode). And if you just want the AI editor, you can still create unlimited files for the same rate (Blank document mode).
Or you can go with Team + Pro Add-On ($35) if you’re looking for high volume and zero effort.
While both have good ratings, in the $45-$80/month range, Frase offers far more value than the Jasper $69 Plan.
The Verdict: Frase Is The Most Complete AI Alternative For Content Teams
When your goal is to create effective multi-channel content at scale, it’s not about Frase or Jasper. It’s Frase vs Jasper AND other tools required. AI writing is no longer a competitive advantage but a given.
It’s the preparation that comes before and after the writing where you need the biggest time saves. That’s why Frase is the most recommended option for full-stack marketers. Give it a test drive here and start scaling with long and short-form content that performs.