Frase vs. ChatGPT: Which Delivers Better Results for AI-Driven Content? (Complete Comparison with Examples)

Looking for more alternatives to generate AI content? In this comparison, we’re reviewing ChatGPT and Frase, examples included. Especially if you want to unify the entire marketing process, from research to SEO, you’re in the right place.

Maybe you’re already familiar with ChatGPT. You’ve tried a few prompts and maybe seen great results. But to actually have content ready to publish, you still need other tools to optimize it. 

And when you need hundreds of content pieces, this can easily become complex and error-prone. 

So how effective is Frase over ChatGPT?

Scaling Your Content with AI: Frase.io vs. ChatGPT—Which Delivers Better Results?

By the end of this guide, you’ll find that we recommend Frase as a better fit for content marketing teams. 

Why? ChatGPT is a diverse AI tool with competitive writing quality. However, it lacks vital components from the content process that you’ll have to do manually. SERP-based research, SEO optimization, repurposing content for short form…

Instead, Frase solves all these problems with an all-in-one AI content platform. If you want to start producing impactful content right away, you can check out the free trial here (no card needed).

Want to know in which situations one might outperform the other? Keep reading.

Frase.io Overview

Frase landing page

Frase is a unified marketing platform that merges AI content creation with deep, multi-source research. Not only does it generate articles optimized for the SERPs, but impactful content across long and short-form formats. It removes the need for additional SEO tools and takes care of the entire marketing funnel.

Here’s a brief showing of the use cases you’ll find when you sign up on Frase:

Frase.io dashboard

Let’s say we want to rank for the query ‘What is SEO.’ There are many ways to do this:

  • Write manually from a blank template
  • Auto-write the full post with the AI Article Wizard (explained later)
  • Generate by sections using the in-line AI editor:
Example of Frase AI content

(When “use search results” is enabled, Frase will scan the most successful posts to find the most impactful content.)

Of course, this query is super competitive. It might take hours to become an expert and find ways to outwork competitors. 

Instead, it’s reduced to a few minutes with the Frase SERP scanner:

Frase SERP scanning

Above is the structure that Frase found on the top results for the query, as well as a recommended outline. You can even generate instructions for all headings with a few clicks. No prompts needed.

Frase AI SEO tools

Once written, you can use the in-line AI editor to auto-include missing keywords. Frase also scores your topics vs competitors’ so that your content is valuable to readers, not just the algorithm.

As you can see, Frase saves time on every content stage, not just writing. What about ChatGPT?

ChatGPT Overview

ChatGPT for AI Copywriting

ChatGPT (by OpenAI) is a minimalistic AI chatbot with use cases for everyone. It can write about almost anything as long as the instructions are specific enough, including stories, math operations, code debugging, video scripts, and articles. 

With newer versions, it expanded to image generation, file attachments, community prompts, and integrations with many platforms. But the basics are the same:

chatgpt ai seo example

You type your message and it generates the response. For better results, you want to add more details and use the custom settings:

Customize ChatGPT

Creating content is that simple. But is it effective?

ChatGPT supports very limited live browsing. This means it can search for updated information on the Internet (often unreliable), but it doesn’t have access to SEO metrics.

It’s hard to expect content to drive results using ChatGPT and nothing else. Especially since it’s the most popular tool and any competitor could do the same within minutes.

Frase vs ChatGPT: Use Case Comparison

In these sections, we’ll use Frase and ChatGPT to write an article for this query: “how to repurpose content”

We’ll test how both of them perform at all content stages: research, outline, write, optimize, and repurpose. We’ll be looking for things like:

  • Efficiency: How much work does the AI save you?
  • Flexibility: How much control do you have over the AI process?
  • Quality: How much revision time does it save?

Let’s begin!

#1 Research of Topics and Competitors

Let’s say you have zero knowledge about this topic. Can ChatGPT show you everything you need to know to sound like an expert and deliver more value than the top results?

Well, here’s the first generation for the research purpose:

ChatGPT content research

This covers all the essential info to write in length, even without experience in the topic. But is it better than the top results? 

Probably not, since ChatGPT doesn’t read the top result pages. You would still have to go to the SERPs to collect competitor links and add them to the prompt.

That’s why Frase is far more efficient:

Frase outline builder

To access these settings, you create a document, enter the keyword on the sidebar (“how to repurpose content”), and click on Generate Brief. After you select the boxes, Frase will scan through the top search results to generate SEO-relevant knowledge.

Frase brief example

Below is the result: competitor outlines on the right, title ideas, questions to cover, and SERP blurbs at the bottom.

Frase brief structure example

This means you no longer have to sit through competitor articles to find the right information. With the key details presented by Frase, you’ll have a clear idea of what the outline should look like.

#2 Create a Content Outline

With AI tools it’s easy to generate content ideas. But organizing data can be more time-consuming than the research itself. 

So how does ChatGPT prioritize information?

For the same topic, we asked ChatGPT to generate a thorough outline with instructions included.

chatgpt content outline generation

And indeed, it delivered. It covered benefits, methods, examples, and 5 other sections, which might be too long. Are they all essential? And how do you know you’re not missing sections that top competitors have?

On Frase, you have the certainty that your content is complete:

Frase example of outline generation

Above are all the structures that Frase found in the SERPs. It also used this data to generate a recommended outline on the right. 

We can then paste it on the editor to make changes or keep generating:

Frase generated instructions for every section

For example, we used the in-line editor to generate instructions for the first sections. Not only does this result in better content later, but as a marketer it helps you evaluate whether or not the output is good enough.

Another way to generate the full brief is the AI Article Wizard:

Frase brief generator via the AI Article Wizard

Within seconds, it generates a more detailed brief than ChatGPT, which you can edit before the AI starts writing.

#3 Generate a High-Quality Blog Post Using AI

Here’s what you came for: can ChatGPT create an engaging, on-brand article with one generation?

chatgpt content generation

Well, there is a tight output limit so you would have to generate it in batches. In the sample above, it generated the first three sections (Intro, Definitions, and Benefits).

The content is informative. But it shouldn’t read like a textbook, especially this early where the goal is to get readers’ attention.

And what about Frase?

Frase AI article example

You can read the full version here. The post does a good job of showing the value of content repurposing. Ironically, it also generated a few tables that would help repurpose this blog post (more on that later)!

And it starts with a nearly perfect topic score.

In most cases, you probably don’t want to give the AI full control over the content. Instead, you can use the in-line editor for better results:

Frase in-line generation example

Above we used Frase for just one headline (infographics from long-form articles). We also turned off the SERP toggle to instead use a specific URL (like Hubspot, first result). This excluded all other sources to make it sound more like Hubspot.

To do this on ChatGPT, you would need a new post every time since there are no editing tools. Overall, Frase is more efficient for AI writing.

#4 Optimize a Blog Post for SEO

Imagine having to guess if your blog post will rank without looking at any metrics. That’s what it’s like to optimize with ChatGPT:

ChatGPT SEO optimization

Above we asked to rewrite the post including all keywords related to the topic. Then, we pasted both versions on Frase to compare the scores. 

While we don’t know which keywords ChatGPT included, the score went from 37% to 44%.

It improved, but there’s also another 56% of content opportunities missed.

On Frase, here’s how we optimized keywords for 100%:

Frase SEO optimization example

Find a section you want to optimize, scroll through the keyword list, click the copy icon to paste them, select the section and list, and add a short prompt. The new section will have both the original and new keywords naturally inserted.

Mind that Frase already scored 94% in the first generation, so you could even skip the SEO work. There’s a huge difference in content quality when you start with a high score vs keyword-spamming your way up from 44%:

ChatGPT vs Frase quality of AI content

After checking on HemingwayApp, the Frase version (on the right) scored a better readability grade than ChatGPT (left), as well as simpler language and fewer hard sentences (10% on Frase vs 35% on ChatGPT).

#5 Repurpose Articles for Infographic

Let’s say your article is optimized and published. You could now use the link to create short-form content (e.g. infographics) to promote the original post. 

For both platforms, we used the prompt below:prompt to convert post into infographic

For this example we used again the live link of Hubspot (#1 SERP result):

And below is the Frase version:

Frase example of content repurposing

As you can tell by the content, they’re both reading the same website. What if you want to use more sources? On Frase you see the top results, whereas with ChatGPT there’s research involved.

Both are effective for repurposing content, but Frase is more convenient. You just need to create the AI preset once:

Frase infographic example

Meanwhile on ChatGPT, you need a new prompt every time (you can only save one). And Frase already has dozens of short-form presets ready to use.

Frase vs ChatGPT: Feature Comparison

We’ve now seen how the Frase AI outperforms ChatGPT in content marketing. But how do they compare to other platforms overall? What are the full capabilities, branding options, learning curve, integrations, and cost?

Below are all these factors reviewed:

Versatility

ChatGPT seems to work for any use case. But to cover the full content marketing process, you’re going to need additional tools like Ahrefs or Rytr (using ChatGPT API).

ChatGPT API

Jack of all trades, master of none. Why try to connect countless moving parts when you can have everything in one place?

That’s what Frase is about: AI-assisted content from SERP-based research to SEO optimization and, of course, writing.

It’s not just about writing long articles. It’s also effective for copywriting and short-form content.

Frase use cases and AI tools

That’s why we see Frase as a more complete AI alternative to ChatGPT.

Brand Alignment

Quality content helps you catch up to SERP competitors, but unique content is what allows you to pass them. Even if you deliver more value than the top results, if it sounds AI-written, readers won’t stay long enough to see that.

On ChatGPT, you have limited tools to set your brand voice:

customize chatgpt

Custom instructions sound great in theory. You can set your tone of voice and basic brand guidelines. But oftentimes it doesn’t sound like you and you can’t explain why.

Using samples is more reliable than testing custom prompts.

Also keep in mind: these are the two only custom instructions that ChatGPT saves. If you want to switch between custom prompts for different formats, you’ll have to save them somewhere else.

On Frase, you can organize different custom tools, tones of voice, and AI templates. And also access them from the in-line editor:

Frase AI Editing tools

Once you have these presets customized and tested, you can reuse them to effortlessly create on-brand content at scale.

For better results, you may want to reference past content that performed well. So if you have a highly ranked article—AI-written or not—you can paste the URL to mirror the writing style. 

Frase doesn’t have a Knowledge Base (yet), but there’s an easy workaround. Create that page on your website and link to it in the Frase editor.

Overall, Frase offers more branding options than ChatGPT.

Ease Of Use

ChatGPT is easy to learn but hard to master:

ChatGPT customization complexity

It takes a lot of testing to discover what to say and not to say to get reliable content. Simply changing the order of your instructions leads to widely different outputs.

Once generated, there aren’t any tools to edit the content:

ChatGPT editing

If the output isn’t good, you can edit the previous prompt to generate another version. But to tweak specific parts, you’ll need to copy-paste on another platform.

So how easy is it to generate content with Frase?

If you’re looking for the most low-effort method, there’s the AI Article Wizard.

Frase AI generation options

After you enter the target keyword, Frase will research the SERPs, generate an outline, generate instructions for each section, auto-write the full post, and optimize keywords to get a high SEO score on the first attempt. After a quick review, it’s ready to publish!

Want more control over your content? Choose the other two.

(Note that all three modes create the same document. “SEO Workflow” is a blank page with the researched data on the SEO sidebar. The AI Article Wizard has the same sidebar plus the content generated.)

In all three, you can still directly write in the document, including the in-line AI editor:

Frase Editor

For example, above we want to write an intro section about A/B testing.

You can even leave the prompt empty and it will still generate relevant content. That’s because Frase recognizes the context of the headline above. And when you enable “Use Search Results”, it writes based on highly-ranked sources.

Want to make it even easier for your team? You can create AI tools and templates so they just have to input a few words:

Frase AI templates

It’s easier to create and edit content on Frase than on ChatGPT.

Accessibility 

As the most popular AI tool, ChatGPT is integrated on several platforms. If you want to use the AI on email, spreadsheets, or keyword tools, there’s probably an unofficial version out there that does it.

Chatgpt integrations

At this point, a lot of marketing tools have implemented their own AI features. For example, Ahrefs can auto-generate keyword ideas before analyzing search volumes. Maybe they use the ChatGPT API, maybe not.

The point is, ChatGPT probably won’t be your primary tool as a marketer, let alone essential.

What about Frase?

Frase doesn’t need as many integrations because all the features are here. SERP-based research, SEO optimization, brand alignment… Simpler.

Want to work directly from your website? Frase supports WordPress, Google Docs, and Google Search Console. For more integrations, there’s the Frase API.

And if you want Frase available anywhere, there’s a browser extension as well:

Frase browser extensions

Both platforms are accessible, but Frase is more convenient.

Pricing — Best Value?

ChatGPT is at the lower end compared to most AI content generators:

ChatGPT prices

It ranges from $0 to $25 per month with the main difference being the message limits. With the most advanced GPT version, every three hours it supports about a dozen messages on Free, ~40 on Plus, and unknown for Team plans.

Premium plans also give access to community prompts, custom GPTs, and image generation, which are nice to have but probably won’t help you rank more articles.

It’s hard to measure how successful it is. ChatGPT averages 3 stars after ~1,000 reviews, most of which might not be from marketing teams like yours.

As for Frase, the plans are more flexible:

Frase Pricing

Whatever plan you choose, you get full access: SERP analysis, outline generation, SEO optimization, custom AI tools, in-line generation… The only change is the quantity limits, so you only invest what you’re going to use.

And if you want even more efficiency, you could add the AI Article Wizard or the API add-on:

Frase Pro add on price

That’s why hundreds of content marketers rated Frase at 4.8 out of 5 on G2. 

Both AI platforms are affordable, but Frase offers the best value.

The Verdict: Frase Is The Most Complete AI Alternative For Content Teams

This comparison shows that both platforms can generate quality content, including long and short. But when it comes to efficiency and effectiveness, Frase is the best choice.

That’s because, even though ChatGPT can replicate some of the features, it’s a lot more tedious. No editing, no presets, no data tools… And ultimately, no results.

That’s why you start with deep, multi-source research, which is effortless to do on Frase. If you want to give it a test drive, you can sign up here for a free trial.