Posts filed under: Frase Originals

10 Differences Between a Chatbot and a Knowledge Assistant

Chatbots have received a lot of attention over the past few years, but have generated mixed opinions. It’s hard to deny the value of an intelligent agent that can automate conversations with humans. But many agree that chatbots have been...

Site Search in the Age of AI: Why B2B Marketers Need to Care

We have all heard the terms T-Shaped Marketer, Full-Stack Marketer, and Marketing Unicorn. Today, marketers often have no choice but to be a jack of all trades. They are expected to have hard skills such as analytics, content strategy, social...

5 Strategies to Choose SEO Topics You Can Rank For

No doubt, if you want to rank in Google in 2019, you need to create high-quality content. Unfortunately, you can still create incredible content and never rank on page 1! This is a situation many of our customers at Frase...

The Top 40 Marketing Influencers in 2019

GrowthHackers runs the largest online community for growth professionals where users share articles on all things SAAS, Growth and Product Marketing. We analyzed 76,970 articles published between 2016 and 2018 on the GrowthHackers community. We then used that data to...

Why Your Website Needs an AI Question Answering Bot?

At Frase, we believe that AI-driven Question Answering is an essential technology capability for future chatbot systems. In this article, we will cover the basics about conversational marketing, the state of AI-driven question answering, and most importantly, why your bot...

Why Content Creation And SEO Belong Together

Marketers are investing billions of dollars in content marketing every year. However, here is a shocking reality: according to Content Marketing Institute, 47% of B2B marketers don’t measure their content ROI. The top reasons cited include “we need an easier...

The Top 100 Marketing Blogs for Growth and SAAS

We analyzed 11,833 websites to identify the top 100 most influential blogs covering topics on all things SAAS, Growth and Product Marketing. Blogs were ranked by their engagement (comments + votes) in GrowthHackers, one of the most active communities in...

What Is Google Search Console And How To Use It For SEO

What is Google Search Console? Google Search Console is a free tool where you can check the status of your web pages indexed by Google (Did Google find my pages?) and allows you to identify if there are any crawl...

The Complete Guide to Content Optimization for SEO

Content optimization is a daunting topic. In December 2018, over 136 million new blog posts were published on WordPress alone (source). With so much content out there, is it still worth taking the time to optimize your content?  Add to that...

What is automatic text summarization?

Automatic text summarization is the data science problem of creating a short, accurate, and fluent summary from a longer document. Summarization methods are greatly needed to consume the ever-growing amount of text data available online. In essence, summarization is meant to help...

What is Natural Language Processing (NLP)?

Natural language processing (NLP) is an area of artificial intelligence that helps computers understand human natural language.  Often referred to as the engineering side of computational linguistics, NLP focuses on extracting meaning from unstructured data. NLP includes many different techniques for interpreting human language, ranging...

20 Applications of Automatic Summarization in the Enterprise

Summarization has been and continues to be a hot research topic in the data science arena. While text summarization algorithms have existed for a while, major advances in natural language processing and deep learning have been made in recent years. Many...

Artificial intelligence in SEO and content optimization

This post examines how artificial intelligence is changing SEO and proposes specific techniques for content marketers to adapt accordingly. In the past five years, Google has introduced two algorithm updates that put a clear focus on content quality and language...

Who are the “godfathers of AI”?

If you follow latest news about Artificial Intelligence, you will frequently read quotes from the so-called ” Godfathers of AI”. In this post I collected and summarized the 10 most shared stories that made direct references to these godfathers. The...

How is NLP impacting content marketing?

Business leaders are starting to research more about technical topics like natural language processing and machine learning. In this post, we summarized the top 10 results on Google (as of May, 14th, 2018)  for the query “how is NLP impacting content...