All posts by: Tommy

Featured snippets have redefined the way we think about SEO and optimizing content for Google search results. Google has started answering user questions with enhanced search results, including boxes, lists, paragraphs that appear above the first organic search result. Ranking...
Do you know the difference between a search engine and an answer engine?  No, that isn’t a trick question. Here’s a different question that will make it easier to explain: How did the Romans tell time at night? Any guesses? ...
When the right elements at the right place, the right time, and under the right circumstances converge you get a PERFECT STORM.  A perfect storm is brewing right now in marketing.  The way consumers find information on the internet has...
I check a website called producthunt.com for new software every day, looking for diamonds in the rough. As an SEO agency owner with a passion for quality content, and indeed a team of already great content writers, when I came...
Chatbots have received a lot of attention over the past few years, but have generated mixed opinions. It’s hard to deny the value of an intelligent agent that can automate conversations with humans. But many agree that chatbots have been...
We have all heard the terms T-Shaped Marketer, Full-Stack Marketer, and Marketing Unicorn. Today, marketers often have no choice but to be a jack of all trades. They are expected to have hard skills such as analytics, content strategy, social...
Here is an example of a Frase-generated content brief: What is SEO? There are multiple sections in the Frase Content Briefs. The research provided helps you write quality SEO content. Here is a breakdown of the sections: Overview The Overview...
In this data story, we dive into the HubSpot Blog — one of the world’s most active marketing blogs. Our goal is to get a high-level understanding of HubSpot’s content strategy by analyzing their topics, links, and content structure at...
No doubt, if you want to rank in Google in 2019, you need to create high-quality content. Unfortunately, you can still create incredible content and never rank on page 1! This is a situation many of our customers at Frase...
GrowthHackers runs the largest online community for growth professionals where users share articles on all things SAAS, Growth and Product Marketing. We analyzed 76,970 articles published between 2016 and 2018 on the GrowthHackers community. We then used that data to...
At Frase, we believe that AI-driven Question Answering is an essential technology capability for future chatbot systems. In this article, we will cover the basics about conversational marketing, the state of AI-driven question answering, and most importantly, why your bot...
Marketers are investing billions of dollars in content marketing every year. However, here is a shocking reality: according to Content Marketing Institute, 47% of B2B marketers don’t measure their content ROI. The top reasons cited include “we need an easier...
We analyzed 11,833 websites to identify the top 100 most influential blogs covering topics on all things SAAS, Growth and Product Marketing. Blogs were ranked by their engagement (comments + votes) in GrowthHackers, one of the most active communities in...
What is Google Search Console? Google Search Console is a free tool where you can check the status of your web pages indexed by Google (Did Google find my pages?) and allows you to identify if there are any crawl...
Content optimization is a daunting topic. According to Statista, in 2021 over 70 million blogs are published EACH MONTH on WordPress. With so much content out there, is it still worth taking the time to optimize your content? (Hey! Before...
Anyone who has managed a team of writers knows the importance of providing clear directions before the writing begins. Too little direction and the finished work can end up very different from what you had intended. Typically, writers are given...
Search engines reward publishers who keep their content fresh and accurate. Creating new content is obviously important, but you may find greater ROI by doubling down on your best content and continuously optimizing it. Learn more about how AI is...
Automatic text summarization is the data science problem of creating a short, accurate, and fluent summary from a longer document. Summarization methods are greatly needed to consume the ever-growing amount of text data available online. In essence, summarization is meant to help...
Natural language processing (NLP) is an area of artificial intelligence that helps computers understand human natural language.  Often referred to as the engineering side of computational linguistics, NLP focuses on extracting meaning from unstructured data. NLP includes many different techniques for interpreting human language, ranging...
Summarization has been and continues to be a hot research topic in the data science arena. While text summarization algorithms have existed for a while, major advances in natural language processing and deep learning have been made in recent years. Many...
12