Are you spending hours on research before creating content for your clients?

In addition to Frase’s core features, take advantage of features and programs designed to help agencies quickly deliver high-performing content for every client.

4,500+ Agencies created 260,000+ documents on Frase last year

Leading agencies use Frase to create SEO content at scale

Content Briefs

Content briefs in seconds, not hours.

Content Creation

Seamlessly collaborate with both internal and external writers.

Content Optimization

Scalable optimization recipes that help your content rank #1.

Automate and streamline the worst aspects of creating high performing content for your clients

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Automatic Content Briefs

Stop spending 4 hours researching content briefs. Frase uses AI to generate quality briefs in 4 seconds.


Client Management

Easily organize new documents into client-specific folders and views.

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Custom Templates

Are your clients picky about formatting? Create and store custom brief templates inside Frase.

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SEO Competitor Analysis

Identify the topics and keywords that your clients’ competitors are using in their content.

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Content Gap Analysis

Pull Google Search Console data for multiple clients into one window and identify optimization opportunities for each.


Collaborate with Writers

Easily manage internal user access to client documents and quickly share documents with freelancers.

aleyda solis seo consultant
"Frase has quickly become my go-to content optimization tool. As an international SEO, its multilingual and multicountry support and features are outstanding!"
brendan hufford
"I’ve spent a great deal of time comparing tools to get the most out of what I write, and Frase feels like you’re using content marketing cheat codes."

Spend less time researching and more time on strategy and execution


Build brief templates once and reuse them for every client

Forget having to start from scratch every time you want to create content for a client. With Frase, you can use your go-to templates across all your client accounts.

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Create an unlimited number of SEO documents

Tired of tracking SEO document credits? Frase lets you create an unlimited number of content briefs and content optimization documents every month.

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Full-length content briefs in seconds, not hours

Creating a quality brief shouldn’t take hours. Frase uses the top performing results for a target search query to generate a brief in 4 seconds. 


Design clients’ content to outrank specific competitors

Easily identify the content your clients’ competitors have published that are ranking for target queries. Then create content that’s specifically designed to outperform them.

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Identify the gaps in all your clients’ content

Frase’s Google Search tool centralizes all of your clients’ Google Search Console data into one window. Our AI will then identify opportunities for content refreshes or new content creation.

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Share briefs and drafts with freelancers, for free

Easily share document links with your outside writers–they won’t need to create a log in and you won’t need to pay extra.

Want help getting set up?

Live Agency Onboarding Webinar

Learn tips and tricks around how to best use the platform from Frase’s Director of Customer Success.

Quick Start Onboarding

Our team will help you build your initial Documents and then train you on the system.